Media Account Director

About the Role

As part of a dynamic team of consultative marketers, creatives, analysts, and technologists, the Media Account Director will be at the heart of challenging traditional planning and measurement methods through meticulous testing and data science. This is a unique opportunity to be part of a team that is driving innovation in the marketing industry, valuing diversity in backgrounds and experiences, and believing in the power of people and culture as key to success.

The role involves guiding and counseling clients on how marketing tactics can drive business outcomes, ensuring that at least 75% of the client roster is hitting their goals or forecast targets within the partnership. The Media Account Director will lead teams of highly talented marketers, optimize their efforts, and provide guidance, enforcing pivots when necessary. Demonstrating exceptional leadership by gaining trust and providing unmatched strategic insight to account teams is crucial.

What You Will Do

• Employ AI technologies to enhance and optimize business processes, particularly within the context of Power Digital's nova ecosystem.
• Utilize and leverage Power Digital's Nova ecosystem to drive client success and growth.
• Establish strong relationships with client key decision-makers through monthly one-on-one check-ins to gauge sentiment, solicit feedback, and share additional opportunities.
• Guide the account team with a comprehensive strategy across paid channels to meet or exceed client business objectives, demonstrating proficiency in media planning.
• Ensure paid advertising teams are consistent and accountable to QA processes, ensuring no revenue-impacting errors within the client portfolio.
• Leverage data and analytics to identify strategic opportunities, translating learnings into clear and concise reporting with actionable next steps.
• Use overlapping datasets to find the truth and make better marketing decisions, prioritizing business metrics to guide strategy, decisions, and budgets.
• Lead teams of highly talented marketers, working closely to optimize their efforts and provide guidance, enforcing pivots when necessary.
• Demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to account teams.

What We Are Looking For

• A broad and varied background with hands-on experience across many digital marketing channels and tools.
• Experience with HubSpot, Salesforce, and Programmatic is essential.
• Proficiency in media planning, including the connection of a client's product, audience, and media.
• Strong leadership skills, with the ability to lead teams of highly talented marketers.
• Excellent communication skills, with the ability to establish strong relationships with client key decision-makers.
• A deep understanding of the client's business, with the ability to guide and counsel clients on how marketing tactics can drive business outcomes.
• Experience in utilizing AI technologies to enhance and optimize business processes.
• Familiarity with data analytics tools to identify strategic opportunities and provide actionable insights.

Nice to Have

• Experience with Power Digital's Nova ecosystem or similar proprietary technologies.
• Knowledge of SEO, Content Marketing, Paid Media, Social Media Marketing, and other full-service growth marketing services.
• Certification in Google Ads, Facebook Ads, or other relevant platforms.
• Experience in managing teams remotely, with a strong emphasis on autonomy and grit.

Benefits and Perks

• Competitive salary package, reflecting the candidate's experience and skills.
• Opportunity to work with a diverse range of clients in the lifestyle space.
• Collaborative and dynamic work environment that values people and culture.
• Access to cutting-edge technologies, including Power Digital's proprietary nova ecosystem.
• Flexible working arrangements, with the possibility of remote work.
• Professional development opportunities, with a focus on growth and innovation.
• Comprehensive health insurance and wellness programs.
• Generous PTO policy, encouraging work-life balance.

• Ensure your portfolio showcases strategic marketing campaigns you've led, highlighting measurable outcomes and your role in driving growth.
• Develop a deep understanding of Power Digital's nova ecosystem and its applications in driving client success.
• In your application, emphasize your experience with HubSpot, Salesforce, and Programmatic, and how these tools have been used to drive performance in previous roles.
• Prepare to discuss how you stay up-to-date with the latest trends in digital marketing, particularly in the context of AI technologies and data analytics.
• Be ready to provide specific examples of times when you've had to enforce pivots in marketing strategies, and how you communicated these changes to both your team and clients.
• During negotiations, consider not just the salary but also the overall compensation package, including benefits, flexible working arrangements, and opportunities for professional growth.