Media Audience Specialist
WFA Digital Insight
As demand for paid media specialists grew 25% in 2025, General Motors is seeking a skilled Media Audience Specialist to drive their audience strategy forward. With the rise of programmatic media and omnichannel marketing, this role is perfect for those with a data-driven mindset and strong communication skills. Candidates should be prepared to bring their expertise in audience management and media technology to the table, as well as a collaborative approach to working with cross-functional teams. With General Motors' commitment to innovation and customer experience, this role offers a unique opportunity to shape the future of automotive marketing.
Job Description
About the Role
The Media Audience Specialist plays a crucial role in General Motors' MediaOne team, responsible for shaping the audience strategy and media capabilities that support success across the automotive consumer journey. This role works across General Motors' portfolio of brands, including Chevrolet, Cadillac, GMC, Buick, and OnStar, to develop and apply audience strategies that drive business outcomes. As a key member of the team, the Media Audience Specialist will work closely with internal stakeholders, agency teams, media partners, and external experts to build a more connected, enterprise-wide approach to audience strategy.The Media Audience Specialist will be responsible for leading and supporting end-to-end audience initiatives across insights, activation, and measurement. This includes defining how audience strategy is developed and applied across the marketing workflow, from identifying opportunities and translating audience insights into actionable plans, to enabling activation and assessing performance. The ideal candidate will be curious, collaborative, and comfortable managing projects from concept through implementation, with a strong understanding of omnichannel media, audience targeting, and performance measurement.
General Motors is committed to innovation and customer experience, and the Media Audience Specialist will be at the forefront of this effort. With a focus on programmatic media and audience management, this role is perfect for those with a passion for data-driven marketing and a desire to make a real impact on the business.
What You Will Do
- Lead end-to-end audience strategy projects across insights, activation, measurement, and optimization
- Build and manage project plans, workflows, timelines, and key milestones to ensure initiatives are delivered effectively and on schedule
- Help shape and evolve a strategic audience enterprise approach, including frameworks, processes, governance, and best practices
- Partner with internal Marketing Science, Marketing Technology, and Media teams to align priorities, connect workstreams, and ensure audience capabilities are grounded in business needs and measurable outcomes
- Support initiatives that enhance cross-tier and global ways of working, improving coordination, consistency, and operational efficiency
- Identify gaps and opportunities in current tools, technologies, and workflows, and help design and operationalize improvements
- Partner with external vendors, agency, and industry groups to stay current on emerging capabilities, market trends, and opportunities
- Help manage media data and technology relationships, including supporting contracts and budgets
- Assist broader MediaOne priorities and related initiatives, including cross-tier planning, media plans, measurement innovation, responsible media practices, and other enterprise capability-building efforts
What We Are Looking For
- 5+ years of experience in media planning and buying, with agency and/or advertiser experience preferred
- Experience with programmatic media, audience management, media technology, and/or ad operations
- Ability to build strong relationships and partnerships with internal and external stakeholders
- Ability to track and manage complex initiatives requiring the input of multiple stakeholders
- Ability to listen to and understand the needs of internal/external stakeholders and develop thoughtful solutions
- Drive and curiosity to remain current on emerging trends and technologies in the industry
- Strong communication and project management skills, with the ability to work effectively in a fast-paced environment
- Experience with data analysis and interpretation, with the ability to inform business decisions with data-driven insights
Nice to Have
- Experience with Excel and data visualization tools
- Knowledge of omnichannel media and audience targeting strategies
- Experience with media planning and buying across multiple channels, including digital, social, and traditional media
- Certification in programmatic media or audience management
Benefits and Perks
- Competitive salary and benefits package
- Opportunities for professional growth and development in a dynamic and innovative company
- Flexible and remote work arrangements, with the ability to work from anywhere
- Access to cutting-edge technology and tools, with ongoing training and support
- Collaborative and dynamic work environment, with a team of experienced professionals
- Comprehensive health and wellness benefits, including medical, dental, and vision coverage
- Generous paid time off and holiday package, with the ability to recharge and relax
How to Stand Out
- Be prepared to showcase your experience with programmatic media and audience management, and how you've applied these skills to drive business outcomes.
- Highlight your ability to work effectively in a fast-paced environment, with multiple stakeholders and priorities.
- Emphasize your strong communication and project management skills, and provide examples of how you've successfully managed complex initiatives.
- Be prepared to discuss your experience with data analysis and interpretation, and how you've used data to inform business decisions.
- Research General Motors' commitment to innovation and customer experience, and be prepared to discuss how you can contribute to this effort.
- Be prepared to provide examples of your experience with media planning and buying, and how you've applied these skills to drive business outcomes.
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