Media Buyer — Meta Lead Gen & Creative Strategy

NEW ERA Digital Marketing·Remote(Wayne, New Jersey, United States)
Marketing

WFA Digital Insight

The demand for skilled media buyers has surged, with a 27% increase in job postings over the past year. As companies shift their focus to digital marketing, professionals with expertise in Meta lead generation and creative strategy are in high demand. NEW ERA Digital Marketing, a pioneer in the industry, is seeking a talented Media Buyer to drive their campaigns forward. With the rise of remote work, this role offers the flexibility to work from anywhere, making it an attractive opportunity for those looking to balance work and life. Candidates should be prepared to showcase their skills in digital marketing, remote collaboration, and creative problem-solving.

Job Description

About the Role

The Media Buyer role at NEW ERA Digital Marketing is a key position that requires expertise in Meta lead generation and creative strategy. As a Media Buyer, you will be responsible for developing and executing comprehensive media plans that drive business results. You will work closely with the marketing team to understand campaign objectives, identify target audiences, and create customized media plans that meet client needs.

The ideal candidate will have a deep understanding of the digital media landscape, including Meta platforms, and be able to leverage this knowledge to drive campaign success. You will be responsible for managing media campaigns from start to finish, including planning, buying, and optimizing campaigns to ensure maximum ROI.

Our company is committed to fostering a culture of innovation, creativity, and collaboration. As a Media Buyer, you will be part of a dynamic team that values teamwork, open communication, and continuous learning. You will have the opportunity to work with a talented group of professionals who are passionate about digital marketing and dedicated to delivering exceptional results.

What You Will Do

  • Develop and execute comprehensive media plans that drive business results
  • Conduct market research to stay up-to-date on the latest industry trends and technologies
  • Collaborate with the marketing team to understand campaign objectives and identify target audiences
  • Create customized media plans that meet client needs and drive campaign success
  • Manage media campaigns from start to finish, including planning, buying, and optimizing campaigns
  • Analyze campaign results and provide recommendations for improvement
  • Develop and maintain relationships with media vendors and partners
  • Stay up-to-date on the latest Meta platform updates and features
  • Collaborate with the creative team to develop innovative and effective ad campaigns
  • Manage and allocate media budgets to ensure maximum ROI

What We Are Looking For

  • 3+ years of experience in media buying, planning, or a related field
  • Proven track record of success in driving campaign results and ROI
  • In-depth knowledge of the digital media landscape, including Meta platforms
  • Experience with media buying and planning tools, such as Meta Ads Manager
  • Strong analytical and problem-solving skills, with the ability to analyze campaign results and provide recommendations for improvement
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Strong attention to detail and organizational skills, with the ability to manage multiple campaigns and priorities
  • Bachelor's degree in Marketing, Communications, or a related field
  • Experience with remote work and collaboration tools, such as Zoom, Slack, and Trello

Nice to Have

  • Experience with data analysis and insights tools, such as Google Analytics
  • Knowledge of programming languages, such as Python or JavaScript
  • Experience with creative design tools, such as Adobe Creative Suite
  • Certification in digital marketing, such as Google Ads or Meta Blueprint

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a talented and dynamic team
  • Flexible remote work arrangement, with the ability to work from anywhere
  • Professional development and training opportunities, including conferences, workshops, and online courses
  • Access to the latest digital marketing tools and technologies
  • Recognition and reward for outstanding performance, including bonuses and promotions
  • Comprehensive health and wellness benefits, including medical, dental, and vision insurance
  • Generous PTO and holiday schedule, with the ability to take time off and recharge

How to Stand Out

  • To stand out in this role, make sure to highlight your experience with Meta lead generation and creative strategy in your resume and cover letter.
  • Be prepared to provide examples of successful media campaigns you have managed and the results you achieved.
  • Familiarize yourself with the latest Meta platform updates and features, and be prepared to discuss how you would leverage them to drive campaign success.
  • Develop a strong portfolio that showcases your media buying and planning skills, including case studies and campaign results.
  • Prepare to discuss your experience with remote work and collaboration tools, and how you would manage multiple campaigns and priorities in a remote work environment.
  • Research the company culture and values, and be prepared to discuss how your skills and experience align with them.
  • Don't be afraid to ask questions during the interview process, such as what a typical day looks like in this role, or what the biggest challenges are that the team is facing.

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