Media Buyer

About the Role

The success of Mindvalley's marketing efforts depends heavily on the ability to navigate the ever-changing digital landscape, from updates in Google Ads and Meta to emerging trends in social media and influencer marketing. Thus, staying updated with the latest in digital marketing and being adaptable is essential for this role.

As a key member of the marketing team, the Media Buyer will report to the Marketing Manager and work in a collaborative environment with other specialists, including content creators, designers, and analysts. This role offers the opportunity to be part of a dynamic team that is passionate about making a positive impact on people's lives through education and personal growth.

What You Will Do

• Manage and optimize digital media campaigns across social media platforms, Google Ads, and other relevant channels.
• Conduct thorough market research to identify trends, opportunities, and challenges in the digital marketing space.
• Develop and implement robust campaign strategies that align with Mindvalley's marketing goals and objectives.
• Collaborate with the content team to ensure that campaign creatives are engaging, relevant, and consistent with the brand's message.
• Analyze campaign performance using analytics tools, providing insights and recommendations for future campaigns.
• Negotiate with media vendors to secure the best possible rates for advertising spaces.
• Stay updated with the latest developments in digital marketing, attending webinars, workshops, and conferences as necessary.
• Work closely with the design team to ensure that all campaign materials are visually appealing and on-brand.
• Manage campaign budgets, ensuring that spend is optimized and within allocated limits.
• Develop and maintain relationships with key media partners and vendors.
• Participate in brainstorming sessions to contribute ideas and perspectives on upcoming campaigns.

What We Are Looking For

• At least 3 years of experience in digital media buying, preferably in a fast-paced, dynamic environment.
• Strong knowledge of digital marketing platforms, including Google Ads, Facebook Ads Manager, and other social media advertising tools.
• Proven track record of successfully managing and optimizing digital campaigns for maximum ROI.
• Excellent analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Strong communication and interpersonal skills, with experience in team collaboration and leadership.
• Ability to work in a remote setting with minimal supervision, staying motivated and productive.
• Familiarity with project management tools and software, such as Asana, Trello, or similar.
• Certification in Google Ads or Facebook Blueprint is a plus.
• Experience with CRM software and data analysis tools is beneficial.

Nice to Have

• Experience in managing influencer marketing campaigns or working with social media influencers.
• Knowledge of SEO principles and how they impact campaign visibility.
• Familiarity with marketing automation tools and email marketing platforms.
• Basic design skills, with the ability to use design software like Canva or Adobe Creative Suite.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a global, dynamic team that is passionate about personal growth and education.
• Comprehensive health insurance plan.
• Flexible working hours and remote work arrangement.
• Annual leave and public holidays as per Malaysian labor laws.
• Professional development opportunities, including training and conference sponsorships.
• Access to Mindvalley's educational programs and events.
• A stipend for home office setup and internet costs.
• Team-building activities and virtual social events throughout the year.

• Develop a strong portfolio: Showcase your campaign management experience and results. This is crucial for demonstrating your capabilities to potential employers.
• Stay updated with industry trends: Follow leading digital marketing blogs, attend webinars, and participate in online forums to stay current with the latest in paid media and tech.
• Highlight transferable skills: Even if you're transitioning from a related field, emphasize the skills you have that are relevant to media buying, such as analytical skills or project management experience.
• Prepare for common interview questions: Be ready to discuss your experience with campaign optimization, budget management, and team collaboration.
• Research the company culture: Mindvalley has a unique approach to personal growth and education. Show your understanding of and passion for the company's mission during your application and interview process.
• Be ready to discuss your workflow: Explain how you manage your time, prioritize tasks, and maintain productivity in a remote work environment.
• Ask about growth opportunities: Show your interest in growing with the company by inquiring about professional development opportunities and how the role might evolve in the future.