Media Director
WFA Digital Insight
In the evolving landscape of digital marketing, the demand for skilled Media Directors is on the rise, reflecting a 34% growth in job openings for such roles in 2025. Companies like Pluralsight are stepping up their game, offering remote work options that attract top talent. Candidates who excel at GTM strategies, have experience with programmatic advertising, and can foster strong relationships with agencies will find themselves in high demand. Aspiring applicants should embrace a mindset geared towards continuous improvement and teamwork, as these traits are highly valued in this collaborative environment.
Job Description
About the Role
Pluralsight is looking for a Media Director to lead their paid media strategy across B2B and B2C sectors. This role is fully remote and will report to the VP of Revenue Marketing.Responsibilities
- Oversee planning and management of paid media campaigns.
- Manage relationships with media agencies, ensuring clear communication and high-quality deliverables.
- Develop and execute media strategies that align with business growth goals.
- Generate performance reports and manage media KPIs while balancing the marketing budget.
- Collaborate with cross-functional teams to optimize performance across various channels.
Requirements
- Strong experience with GTM and programmatic advertising.
- Proven track record in media strategy implementation and performance management.
- Ability to work collaboratively and communicate effectively with various stakeholders.
Nice to Have
- Experience in B2B and B2C marketing.
- Familiarity with financial planning and budget management.
- A background in performance optimization methodologies.
Benefits
- Flexible remote work environment.
- Opportunity to work with a leading team in digital marketing.
How to Stand Out
- Familiarize yourself with Pluralsight's growth goals and adapt your strategies accordingly.
- Highlight your experience with GTM and programmatic in your portfolio or resume.
- Prepare to discuss how you measure media performance and optimize campaigns in interviews.
- Stay informed about the latest trends in digital marketing to impress during interviews.
- Be ready to share specific examples of successful media strategies you've led in the past.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.