Media & Entertainment Digital Marketer

About the Role

The Autodesk Flow Studio education strategy is a key focus area for the company, and as a digital marketer, you will play a critical role in driving its success. You will work closely with cross-functional teams, including technical marketing, SEO, industry, product, brand, and social, to align plans with key program milestones and integrate feedback loops from student ambassador focus groups.

The ideal candidate for this role will have experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs. You will thrive in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.

What You Will Do

• Execute the Education team's digital marketing strategy for Flow Studio to drive rapid growth of new student and educator adoption and monthly active users
• Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights
• Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage
• Partner closely with cross-functional Autodesk teams, including technical marketing, SEO, industry, product, brand, social, and GTM programs
• Align plans with key program milestones, integrate feedback loops from student ambassador focus groups
• Drive an organic social strategy that resonates with student creators, animators, VFX, game designers, leveraging trends, short-form video, and user-generated content
• Develop and inform world-class digital content, including blogs, social, short-form videos, emails, web pages, and tutorials, that drive Flow Studio's brand awareness and MAU goals
• Partner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators
• Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and display
• Implement experimentation frameworks to rapidly identify winning formats, channels, and content types
• Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities

What We Are Looking For

• 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing
• Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies
• Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools
• Experience leveraging platforms favored by student and creator communities, such as TikTok, YouTube, Instagram, and Reddit, to build awareness and accelerate digital adoption
• Demonstrated ability to manage agencies and internal partners to deliver high-quality, high-velocity output
• Proficiency with AI marketing tools, including prompting, content creation, segmentation, keyword modeling, and automation
• Strong analytical skills, with experience using dashboards to optimize based on KPI performance
• Ability to thrive in a fast-paced environment, balancing experimentation with urgency and business impact
• Excellent communication, creative problem-solving, and project management skills
• Experience using Airtable, Canva, Contentful, and Pendo is a plus

Nice to Have

• Experience marketing to university students, especially in education technology, consumer, or SaaS
• Experience in media and entertainment marketing
• Certification in digital marketing or a related field
• Experience with data analysis and reporting tools, such as Google Analytics

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading technology company
• Flexible and remote work arrangements
• Professional development and growth opportunities
• Access to cutting-edge technology and tools
• Collaborative and dynamic work environment
• Recognition and reward for outstanding performance
• Comprehensive health and wellness benefits
• Generous PTO and vacation time
• Remote stipend and home office setup support
• Equity and stock options
• Employee discounts on Autodesk products and services
• Access to exclusive employee events and networking opportunities

• Tip: Make sure to highlight your experience with digital marketing tools, such as SEO, AIO, and paid media, in your resume and cover letter.
• Showcase your ability to drive growth and adoption through data-driven decision making and experimentation.
• Be prepared to provide examples of your experience with AI-powered marketing approaches and how you have used them to optimize campaigns.
• Having a strong understanding of the media and entertainment industry and the needs of university students and educators will be beneficial in this role.
• Be prepared to discuss your experience with managing agencies and internal partners to deliver high-quality output.
• Showcase your creative problem-solving skills and ability to thrive in a fast-paced environment.
• Research the company culture and values to ensure you are a good fit for the role and the company.