Media & PR Manager (Crypto/Fintech/Blockchain)

CaizCaiz·Remote(Berlin)
Other

WFA Digital Insight

The demand for experienced media and PR professionals in the fintech space has grown significantly, with a 25% increase in job postings over the past year. As the industry continues to evolve, Caiz is at the forefront, combining Islamic finance principles with cutting-edge blockchain technology. With a strong focus on ethics and transparency, Caiz is an attractive option for those looking to make a meaningful impact. Candidates with a background in digital PR, influencer outreach, and strategic partnerships will be well-suited for this role. Before applying, it's essential to understand the complexities of the fintech industry and the importance of ethical considerations in financial operations.

Job Description

About the Role

The Media & PR Manager role at Caiz is a unique opportunity to lead the digital PR efforts of a revolutionary fintech company. As a key member of the marketing team, you will be responsible for developing and executing a comprehensive media plan, aligning with the company's global marketing strategy. Your day-to-day tasks will include working closely with the product and marketing teams to define media plans, selecting media outlets and influencers, and managing the publication of PR articles.

The successful candidate will be highly organized, resourceful, and able to work autonomously. You will be expected to develop a strategy and calendar, execute on that plan, and remain flexible to effectively deal with press requests as they arise. This is a fantastic opportunity to join a collaborative and dynamic team that is reshaping the future of finance.

Caiz is committed to creating a fair and transparent financial ecosystem, and as Media & PR Manager, you will play a crucial role in communicating this vision to the world. You will work closely with internal and external partners to establish new best practices in the fintech industry and build strong relationships with press and influencers.

What You Will Do

  • Define media plans based on the company's global marketing strategy
  • Work with the product and marketing teams to align on media plans
  • Select media outlets, ICO and crypto tracking sites, and influencers to work with
  • Define publishing contents and brief agencies
  • Review all articles to ensure accuracy and alignment with marketing messages
  • Fully manage media publishing of PR articles and link building articles
  • Manage ICO tracker and coin tracker listings
  • Identify and manage relationships with influencers
  • Work with internal and external partners to improve sales returns and ROI
  • Establish new best practices in the fintech industry
  • Build and maintain strong relationships with press and influencers

What We Are Looking For

  • 3+ years of experience in media and PR, preferably in the fintech or blockchain industry
  • Strong understanding of digital PR and influencer outreach
  • Excellent communication and interpersonal skills
  • Ability to work autonomously and manage multiple projects simultaneously
  • Strong organizational and time management skills
  • Experience with media planning and campaign execution
  • Knowledge of the fintech industry and its trends
  • Bachelor's degree in marketing, communications, or a related field
  • Proficiency in English, with additional languages being a plus

Nice to Have

  • Experience with ICO and crypto tracking sites
  • Knowledge of Islamic finance principles and their application in the fintech industry
  • Familiarity with blockchain technology and its applications
  • Certification in digital marketing or a related field
  • Experience working with global marketing teams

Benefits and Perks

  • Opportunity to work with a revolutionary fintech company
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to the latest technologies and tools
  • Competitive salary and benefits package
  • Chance to make a meaningful impact in the fintech industry
  • Work with a talented team of professionals who are passionate about creating a fair and transparent financial ecosystem

How to Stand Out

  • Ensure your portfolio includes examples of successful media and PR campaigns, particularly in the fintech or blockchain industry.
  • Develop a strong understanding of Islamic finance principles and their application in the fintech industry to stand out as a candidate.
  • Familiarize yourself with the latest trends and technologies in the fintech industry, including blockchain and digital PR.
  • Be prepared to provide specific examples of your experience with media planning, campaign execution, and influencer outreach.
  • Highlight your ability to work autonomously and manage multiple projects simultaneously, as this is a key requirement for the role.
  • Research the company culture and values, and be prepared to discuss how your skills and experience align with Caiz's mission and vision.
  • Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what opportunities there are for professional development and growth.

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