Media Specialist

About the Role

As a Media Specialist, you will be responsible for developing and executing campaign strategies across various platforms, including Meta, Pinterest, and TikTok. You will work closely with the performance marketing team to ensure alignment with business goals and objectives. Your expertise in campaign execution, data analysis, and collaboration will be essential in driving campaign success and contributing to the company's overall marketing strategy.

The Media Specialist will report to the Manager of Performance Marketing and will be an integral part of the marketing team. You will have the opportunity to work with a talented team of professionals who are passionate about digital marketing and committed to delivering exceptional results.

What You Will Do

• Develop and execute paid social and display campaign strategies across multiple platforms
• Plan and manage campaign budgets, timelines, and creative assets
• Collaborate with cross-functional teams to ensure alignment with business goals and objectives
• Analyze campaign performance data and provide recommendations for optimization
• Execute and manage campaigns across platforms, including audience creation, campaign setup, launch scheduling, and ongoing optimization
• Monitor live campaign performance and recommend actions to improve results
• Coordinate new store opening campaigns, including planning campaign objectives, timelines, budgets, and related creative assets
• Maintain campaign trackers, marketing automation documents, and calendars to ensure accurate status and operational alignment
• Support budget management and monthly expense management processes by pulling, reconciling, and categorizing spending across media platforms
• Collaborate with internal and external partners to gather feedback, communicate updates, and drive high-quality execution

What We Are Looking For

• 2+ years of experience managing paid social campaigns across platforms such as Meta, Pinterest, or similar media channels
• Strong analytical and data-driven mindset, with the ability to interpret results and translate insights into action
• Excellent organization and attention to detail, with the ability to manage multiple priorities and meet deadlines
• Strong communication and interpersonal skills, including the ability to provide clear feedback and present findings effectively
• Collaborative working style with the ability to build partnerships across cross-functional teams
• Self-starter mentality with the ability to work independently in a fast-paced, changing environment
• High level of critical thinking ability and curiosity in interpreting data and results
• Proficiency in Microsoft Outlook, Excel, PowerPoint, and Adobe Analytics

Nice to Have

• Experience with TikTok or other emerging social media platforms
• Familiarity with marketing automation tools and platforms
• Certification in digital marketing or a related field
• Experience with campaign tracking and optimization tools

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals in a dynamic and fast-paced environment
• Professional development and growth opportunities
• Flexible working hours and remote work options
• Access to the latest tools and technologies in digital marketing
• Recognition and rewards for outstanding performance and contributions
• Comprehensive health and wellness benefits
• Generous paid time off and holiday schedule

• Develop a strong portfolio that showcases your campaign execution and optimization skills, including examples of successful paid social and display campaigns.
• Highlight your ability to work independently and collaboratively as a team player, and be prepared to provide examples of your experience in managing multiple priorities and meeting deadlines.
• Familiarize yourself with the latest trends and platforms in digital marketing, including emerging social media channels and marketing automation tools.
• Be prepared to discuss your analytical skills and ability to interpret campaign performance data, and provide examples of how you have used data to inform campaign optimization decisions.
• Research the company culture and values, and be prepared to discuss how your skills and experience align with DSW's commitment to diversity and inclusion.
• Practice your presentation skills, as you will be expected to present campaign findings and recommendations to stakeholders.
• Be prepared to negotiate salary and benefits, and have a clear understanding of your worth and the market rate for your skills and experience.