Meta & Google Ads Specialist (Part-time)
WFA Digital Insight
The demand for skilled paid media specialists is on the rise, with a growth rate of 25% in the past year. As a Meta and Google Ads Specialist, you'll play a critical role in driving campaign success. With the shift to remote work, companies like Treantly are looking for experts who can manage global campaigns from anywhere. To stand out in this role, you'll need a strong foundation in Google Ads, Meta Ads, and Google Analytics, as well as excellent analytical and communication skills. With the right skills and experience, you can thrive in this part-time to full-time role and take your career to the next level.
Job Description
About the Role
As a Meta and Google Ads Specialist at Treantly, you'll be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You'll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. Your day-to-day tasks will include planning, launching, and managing paid advertising campaigns on Google and Meta platforms, as well as conducting keyword research and audience targeting to support campaign strategy.The ideal candidate is analytical, detail-oriented, and skilled in writing persuasive and engaging ad copy for ads across Google and Meta platforms. You'll be working in a fast-paced environment, collaborating with the creative team to align ad copy and creatives with campaign goals, and managing product feeds for Google Merchant Center and Facebook Catalog.
What You Will Do
- Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Write compelling ad copy that aligns with campaign objectives and resonates with the target audience
- Conduct keyword research and audience targeting to support campaign strategy
- Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
- Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
- Analyze data using GA4 and provide actionable insights and regular reports
- Collaborate with the creative team to align ad copy and creatives with campaign goals
- Manage product feeds for Google Merchant Center and Facebook Catalog
- Stay up to date with platform changes and digital advertising best practices
What We Are Looking For
- 2+ years of experience in media buying or digital performance marketing
- Proven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)
- Strong understanding of Google Analytics (GA4), conversion tracking, and reporting
- Experience in writing high-converting ad copy for Google Ads and Meta Ads (Facebook/Instagram)
- Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tags
- Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
- Ability to work independently, manage budgets, and optimize toward performance goals
- Excellent communication, problem-solving, and analytical skills
- Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)
Nice to Have
- Certification in Google Ads or Meta Ads
- Experience with SEMrush or other SEO tools
- Knowledge of programming languages like JavaScript or Python
- Experience with data visualization tools like Tableau or Power BI
Benefits and Perks
- Opportunities for growth and advancement
- Competitive compensation package
- Flexible work hours and remote work options
- Access to cutting-edge tools and technologies
- Collaborative and dynamic work environment
- Professional development and training opportunities
- Health and wellness benefits
- Paid time off and holidays
How to Stand Out
- Tip: Make sure you have hands-on experience with Google Ads and Meta Ads, as well as a strong understanding of Google Analytics and conversion tracking.
- When applying, highlight your analytical and problem-solving skills, as well as your ability to work independently and manage budgets.
- To stand out, create a portfolio that showcases your campaign success stories and ROI improvements.
- Be prepared to discuss your experience with keyword research tools and how you've used them to optimize campaigns.
- When negotiating salary, consider the company's competitive compensation package and the value you can bring to the role.
- Red flag: If the company is unclear about their campaign goals or expectations, it may be a sign of poor communication or lack of direction.
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