Meta Strategist (Remote Canada)

About the Role

The ideal candidate will have a deep understanding of paid social advertising, including Meta Ads and LinkedIn Ads, as well as experience with Google Analytics and Excel. You will be responsible for communicating with clients and internal stakeholders, driving cross-sells and upsells, and identifying opportunities for growth. If you are a forward-thinking and results-driven marketing professional looking to make a impact in the B2B space, this role could be an excellent fit.

Directive is a leading B2B marketing agency with a proven track record of delivering real results for its clients. With a strong focus on performance, communications, and commerce, the company operates through three divisions, each built to share intelligence and align on revenue. As a Meta Strategist, you will be part of a talented team of marketing professionals who are passionate about driving growth and revenue for top B2B brands.

What You Will Do

• Oversee and lead a collection of social media accounts for top B2B clients
• Develop and execute custom paid media strategies to drive revenue growth and deliver exceptional results
• Build and optimize budgets for paid media campaigns, including Meta Ads and LinkedIn Ads
• Analyze campaign performance data using Google Analytics and Excel to inform future strategies
• Communicate with clients and internal stakeholders to drive cross-sells and upsells and identify opportunities for growth
• Develop and maintain deep understanding of client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM and ensure seamless communication with vendors and operational partners
• Work directly with the Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns and drive results via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI

What We Are Looking For

• 2+ years of experience working at a performance or digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically Meta Ads and LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn or Meta Platforms, such as conversation ads, document ads, CTV, and more
• Proficiency in using advertising platforms and tools, including LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts

Nice to Have

• Experience with Programmatic campaigns and understanding of the value they bring to clients
• Familiarity with CRM systems and lead routing
• Knowledge of Google Analytics and Excel, including data analysis and reporting
• Experience with audience segmentation and targeting

Benefits and Perks

• Opportunity to work with a leading B2B marketing agency and develop high-performing paid strategies for top clients
• Collaborative and dynamic work environment with a talented team of marketing professionals
• Professional development and growth opportunities, including training and education programs
• Flexible remote work arrangements and stipend
• Access to the latest marketing tools and technologies
• Competitive compensation and benefits package
• Opportunity to work with a wide range of top B2B brands and industries,

• Tip: Make sure to showcase your expertise in paid social advertising and data analysis in your resume and cover letter, as these skills are in high demand for this role.
• Be prepared to provide specific examples of successful paid media campaigns you have developed and executed in the past.
• Familiarize yourself with Directive's DiscoverabilityOS methodology and be prepared to discuss how you can apply it to drive revenue growth for clients.
• Use your portfolio to demonstrate your ability to develop and execute custom paid media strategies that drive results.
• Be prepared to discuss your experience with Google Analytics and Excel, including data analysis and reporting, and how you can apply these skills to inform future strategies.
• Research the company culture and values and be prepared to discuss how you can contribute to the team's success.
• Prepare to discuss your experience with audience segmentation and targeting, and how you can apply these skills to drive results for clients.