Meta Strategist (Remote US)

About the Role

The role entails day-to-day client management, creating and managing custom client strategies, and communicating with both clients and internal stakeholders. Your understanding of client positioning and unique value propositions will be essential in building high-performing paid strategies. You will also be responsible for personal productivity and utilization, working directly with the Associate Director to ensure goals are achieved.

Directive operates through three divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. The company's methodology, DiscoverabilityOS, aligns brand and demand to guide the Ideal Customer Profile (ICP) to choose the client across every decision point.

What You Will Do

• Oversee and lead a collection of social media accounts, serving as direct support to client contacts
• Communicate weekly with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter, creating and maintaining budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Work directly with the Associate Director to ensure internal and client goals are achieved
• Understand the value of programmatic campaigns and drive cross-sells, upsells, and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI
• Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions

What We Are Looking For

• 2+ years of experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta Ads
• Understanding of different Ad Units within LinkedIn and Meta platforms, such as conversation ads, document ads, CTV, and more
• Proficiency in using advertising platforms and tools, such as LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts

Nice to Have

• Experience with programmatic advertising
• Knowledge of Google Analytics and GA4
• Proficiency in Excel and data analysis
• Understanding of CRM systems and lead routing

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with top B2B brands across various markets
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible remote work arrangements
• Access to cutting-edge tools and technologies
• Recognition and rewards for outstanding performance

• Develop a strong understanding of Meta Ads and LinkedIn Ads, and stay up-to-date with the latest platform updates and features.
• Build a portfolio that showcases your expertise in paid social advertising, including campaign results and data analysis.
• Practice your data analysis skills, including proficiency in Google Analytics, GA4, and Excel.
• Be prepared to discuss your experience with audience segmentation, ad copywriting, and campaign optimization.
• Research Directive's unique approach, DiscoverabilityOS, and be prepared to discuss how your skills align with the company's mission.
• Highlight your ability to work in a fast-paced environment and your experience with client management and communication.