Middle PPC Specialist (iOS) Guru Apps
WFA Digital Insight
The demand for skilled PPC specialists continues to soar, with a 25% increase in job openings over the past year. As companies shift their focus to digital marketing, the need for experts who can navigate the complexities of paid media has never been more pressing. Universe Group, a leader in the tech industry, is seeking a Middle PPC Specialist to join their team in Kyiv, Ukraine. With a strong foundation in digital skills and remote work experience, candidates can capitalize on this opportunity to drive campaign success and growth. Before applying, it's essential to understand the current market landscape and the skills required to excel in this role, such as proficiency in Google Ads and Meta campaigns.
Job Description
About the Role
The Middle PPC Specialist role at Universe Group is a critical position that requires a deep understanding of paid media and digital marketing. As a key member of the team, you will be responsible for managing and optimizing iOS campaigns to drive business growth. Your day-to-day tasks will include analyzing campaign performance, identifying areas for improvement, and collaborating with cross-functional teams to develop and implement strategies.The role is based in Kyiv, Ukraine, and offers the opportunity to work remotely, utilizing your digital skills to drive success. You will be reporting to the Senior PPC Manager and will be an integral part of the marketing team.
Universe Group is a leading tech company that values innovation, creativity, and teamwork. As a Middle PPC Specialist, you will have the opportunity to work with a talented team of professionals who are passionate about digital marketing and paid media.
What You Will Do
- Manage and optimize iOS campaigns to drive business growth
- Analyze campaign performance and identify areas for improvement
- Collaborate with cross-functional teams to develop and implement strategies
- Utilize Google Ads and Meta campaigns to reach target audiences
- Conduct keyword research and develop targeted ad copy
- Monitor and report on campaign performance, providing insights and recommendations
- Stay up-to-date with industry trends and best practices in paid media
- Develop and maintain relationships with internal stakeholders and external partners
- Participate in brainstorming sessions to develop innovative marketing strategies
- Collaborate with the design team to develop visually appealing ad creatives
What We Are Looking For
- 2+ years of experience in paid media and digital marketing
- Proven track record of success in managing and optimizing campaigns
- Strong understanding of Google Ads and Meta campaigns
- Experience with iOS campaigns and app marketing
- Excellent analytical and problem-solving skills
- Ability to work independently and collaboratively as part of a team
- Strong communication and project management skills
- Familiarity with digital marketing tools and software
- Certification in Google Ads or Meta campaigns (desired)
Nice to Have
- Experience with other paid media channels, such as Twitter or LinkedIn
- Knowledge of programming languages, such as Python or JavaScript
- Familiarity with data analysis and visualization tools, such as Tableau or Power BI
- Experience with A/B testing and experimentation
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work remotely and utilize digital skills
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Access to cutting-edge digital marketing tools and software
- Flexible working hours and work-life balance
- Health and wellness programs, including mental health support
- Remote stipend and equipment allowance
- Paid time off and vacation days
How to Stand Out
- To stand out as a candidate, be sure to highlight your experience with iOS campaigns and app marketing in your resume and cover letter.
- Showcase your analytical skills by providing specific examples of campaign optimizations you've made and the results you've achieved.
- Familiarize yourself with the company's products and services, and be prepared to discuss how you can contribute to their digital marketing efforts.
- Demonstrate your knowledge of industry trends and best practices in paid media, and be prepared to discuss your experience with Google Ads and Meta campaigns.
- Be prepared to provide examples of your experience working remotely and utilizing digital skills to drive campaign success.
- Consider creating a portfolio that showcases your campaign work and results, and be prepared to discuss your approach to campaign management and optimization.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.