MKTG308: Social Media Analyst

About the Role

JerseySTEM operates with a lean and flexible structure, allowing for innovative approaches to community engagement and content creation. The organization values collaboration and open communication, ensuring that all team members are aligned and working towards common objectives. As a remote volunteer, you will be part of a distributed team that is passionate about making a difference in the lives of young girls.

The role of a social media analyst at JerseySTEM is not just about managing social media platforms; it's about being an ambassador for the organization's mission and values. It requires a deep understanding of the target audience, the ability to create compelling content, and the skills to engage with followers in a meaningful way.

What You Will Do

• Develop and execute a comprehensive social media strategy across multiple platforms, including LinkedIn, Instagram, and Facebook.
• Create high-quality, engaging content (text, images, videos) that resonates with the target audience and aligns with the organization's mission.
• Design and implement content calendars, including sourcing images and writing copy that captures the essence of JerseySTEM's work.
• Lead community management efforts by responding to comments, answering questions, and engaging with followers on social media platforms.
• Conduct analytics reporting to track performance, identify trends, and provide insights for improving social media strategies.
• Research and discover new content and engagement opportunities that are relevant to STEM education, volunteerism, and corporate social responsibility.
• Identify and explore potential influencer and brand partnership opportunities that could benefit JerseySTEM.
• Stay up-to-date with the latest trends and best practices in social media marketing to continuously improve the organization's online presence.

What We Are Looking For

• 1-2 years of professional experience in social media strategy, content creation, and community engagement.
• Impressive copywriting and visual skills, with the ability to create compelling content for various platforms.
• Strong organizational skills, with the ability to multitask and manage multiple projects simultaneously.
• Familiarity with Google tools, including Google Docs, Google Slides, Google Sheets, and Google Hangouts.
• Advanced skills in graphic design applications such as Canva, Adobe Creative Suite, and Photoshop.
• Diligent work ethic, with an eye for art and design, and a continuous desire to learn and excel.
• Ability to work independently in a remote setting and contribute to a team environment.
• Commitment to the mission and values of JerseySTEM, with a passion for empowering girls in STEM education.

Nice to Have

• Experience with social media management tools and scheduling platforms.
• Knowledge of SEO principles and how they apply to social media content.
• Familiarity with analytics tools to track engagement and conversion metrics.
• Background in education, STEM fields, or non-profit management.

Benefits and Perks

• Opportunity to make a significant impact in the lives of underserved girls in STEM education.
• Flexible, remote work arrangement with a minimum of six months commitment.
• Professional development opportunities through working with a mission-driven organization.
• Access to a network of professionals dedicated to gender equity in STEM education.
• Refundable deposit of
  00 after six months of active membership.
• Exemption from the deposit for K-12 educators, retirees, veterans, interns, and students.
• The satisfaction of contributing to a cause that aligns with your values and passions.

• Develop a strong portfolio that showcases your social media content creation skills, including writing, graphic design, and video production.
• Familiarize yourself with JerseySTEM's mission and values, and be prepared to discuss how your skills and experience align with the organization's goals.
• Practice your community management skills by engaging with followers on your personal social media accounts and analyzing the performance of your content.
• Stay updated on the latest trends in social media marketing, particularly in the context of non-profit organizations and STEM education.
• Consider highlighting any experience or skills you have in analytics reporting, as this is a key aspect of the social media analyst role at JerseySTEM.
• Be prepared to discuss your ability to work independently in a remote setting and how you stay motivated and organized in such an environment.