Mobile Growth Manager Performance Marketing + UA

Phiture GmbH·Remote(Spain)
Marketing

WFA Digital Insight

The demand for skilled performance marketing specialists has surged in recent years, with a notable 25% increase in job postings for mobile growth managers in 2025 alone. As the digital landscape continues to evolve, companies like Phiture are at the forefront, leveraging cutting-edge strategies to drive app growth. With a strong focus on remote work, Phiture offers a unique opportunity for professionals to work with leading apps and develop their skills in a dynamic, global team. As the mobile growth consultancy behind successes like Adobe, Headspace, and LEGO, Phiture is setting the standard for innovation in the digital world. Before applying, candidates should be prepared to showcase their expertise in paid media, user acquisition, and data-driven decision making.

Job Description

About the Role

The Mobile Growth Manager position at Phiture is a pivotal role that involves developing and executing high-impact growth strategies across multiple paid acquisition channels. This includes managing large ad budgets efficiently and ensuring spend is aligned with strategic goals. The role requires close collaboration with App Store Optimization (ASO) experts, CRM, and creative teams to drive installs and optimize lifecycle marketing for sustainable growth.

As a key member of the marketing team, the Mobile Growth Manager will work on various client projects, maximizing ROAS and LTV while efficiently managing paid budgets. This role goes beyond the ordinary, requiring creativity, analytical skills, and the ability to unleash innovative strategies to drive client success.

Phiture is committed to remote work, offering a flexible and dynamic environment that fosters growth and innovation. As a Mobile Growth Manager, you will be part of a global team, working closely with colleagues from diverse backgrounds and expertise.

What You Will Do

  • Drive high-impact growth strategies across multiple paid acquisition channels, including Google, Apple Search Ads, Meta, and TikTok, with a focus on ROAS and LTV.
  • Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
  • Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
  • Support multiple clients, understanding and addressing their growth opportunities and challenges.
  • Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
  • Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
  • Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
  • Stay ahead of industry changes, such as SKAdNetwork and Privacy Sandbox, and develop strategies that future-proof client growth.
  • Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.

What We Are Looking For

  • Proven performance marketing expertise, with a focus on user acquisition and paid media.
  • Experience in managing large ad budgets and driving ROI-positive campaigns.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
  • Excellent communication and collaboration skills, with the ability to work with cross-functional teams.
  • Experience with Google Ads, Meta, and other paid media platforms.
  • Strong understanding of ASO principles and how to optimize app store listings for maximum visibility.
  • Ability to work in a fast-paced environment, with a focus on continuous learning and improvement.
  • 3+ years of experience in a similar role, with a proven track record of success.

Nice to Have

  • Experience with TikTok and other emerging paid media platforms.
  • Knowledge of programming languages, such as Python or JavaScript.
  • Familiarity with data visualization tools, such as Tableau or Looker.
  • Certification in Google Ads or other paid media platforms.

About the Company

Phiture is a mobile growth consultancy that works with the teams behind leading apps like Adobe, Headspace, and LEGO. With a strong focus on innovation and customer success, Phiture is setting the standard for growth in the digital world. The company is committed to remote work, offering a flexible and dynamic environment that fosters growth and innovation.

As a global team, Phiture values diversity, creativity, and analytical skills. The company is dedicated to helping its clients achieve sustainable growth, through the development and execution of high-impact strategies.

Benefits and Perks

  • Competitive salary and benefits package.
  • Opportunity to work with leading apps and develop skills in a dynamic, global team.
  • Flexible and remote work environment, with a focus on work-life balance.
  • Professional development opportunities, including training and certification programs.
  • Access to the latest tools and technologies, including paid media platforms and data analytics software.
  • Collaborative and dynamic team environment, with a focus on innovation and creativity.

How to Stand Out

  • Develop a strong understanding of paid media platforms, including Google Ads, Meta, and TikTok, to increase your chances of success in this role.
  • Highlight your analytical and problem-solving skills, as these are critical for driving ROI-positive campaigns and optimizing performance.
  • Showcase your experience in managing large ad budgets and driving ROI-positive campaigns, as this is a key requirement for the Mobile Growth Manager position.
  • Be prepared to discuss your experience with ASO principles and how to optimize app store listings for maximum visibility.
  • Demonstrate your ability to work in a fast-paced environment, with a focus on continuous learning and improvement, to thrive in this dynamic role.
  • Consider obtaining certification in Google Ads or other paid media platforms to enhance your skills and increase your chances of success.

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