Mobile Marketing Manager

About the Role

The Online Marketing and Retention team is focused on delivering a seamless customer experience, from initial acquisition to long-term retention. The team's efforts are grounded in product signals, experimentation, and strong measurement, ensuring data-driven decision-making and continuous improvement. As a Mobile Marketing Manager at Zoom, you will have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional customer experiences.

What You Will Do

• Develop and execute comprehensive mobile marketing strategies to drive user acquisition, engagement, and retention
• Manage and optimize mobile campaigns across various channels, including social media, email, and in-app messaging
• Collaborate with cross-functional teams, such as Product, Data Science, and Ecommerce, to drive business growth and improve customer experiences
• Utilize mobile marketing platforms, such as AppsFlyer and Adjust, to track and optimize campaign performance
• Leverage CRM tools, like Braze and Airship, to enhance user engagement and retention
• Analyze campaign data using advanced reporting tools and Excel/Google Sheets to identify trends and optimization opportunities
• Stay up-to-date with the latest mobile marketing trends, technologies, and best practices
• Develop and manage budgets for mobile marketing initiatives
• Identify and mitigate risks associated with mobile marketing campaigns

What We Are Looking For

• 10+ years of experience in mobile marketing, with a focus on campaign management and execution
• Expertise in Salesforce Marketing Cloud, including Email Studio, Mobile Studio, Journey Builder, and Automation Studio
• Experience with mobile marketing platforms, such as AppsFlyer, Adjust, and Branch
• Strong understanding of mobile measurement and attribution
• Ability to analyze campaign data and make data-driven decisions
• Experience with CRM tools, such as Braze and Airship
• Strong project management and organizational skills
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, dynamic environment

Nice to Have

• Experience with mobile-first design and development principles
• Knowledge of mobile privacy frameworks, such as ATT and GDPR
• Familiarity with agile development methodologies
• Experience with A/B testing and experimentation

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals
• Collaborative and dynamic work environment
• Flexible work arrangements, including remote work options
• Professional development opportunities, including training and education programs
• Access to the latest technologies and tools
• Recognition and reward programs for outstanding performance
• Comprehensive health and wellness programs
• Generous paid time off and holiday policy

• Develop a strong understanding of mobile marketing platforms, such as AppsFlyer and Adjust, to track and optimize campaign performance.
• Build a portfolio that showcases your experience and success in mobile marketing, including campaign metrics and results.
• Be prepared to discuss your approach to mobile marketing strategy and execution, including your experience with CRM tools and data analysis.
• Highlight your ability to work in a fast-paced, dynamic environment and your experience with cross-functional teams.
• Research the company's products and services to understand their mobile marketing needs and how you can contribute to their growth.
• Prepare to discuss your experience with mobile privacy frameworks and how you ensure compliant campaign execution.
• Be ready to provide specific examples of your experience with mobile marketing campaigns and your ability to analyze campaign data and make data-driven decisions.