Motion & Graphic Designer (Remote Canada)
Design
GA4Programmatic
WFA Digital Insight
As demand for digital marketing specialists continues to soar, Directive seeks a skilled Motion & Graphic Designer to elevate their brand identity and paid ad creative. With the rise of GA4 and programmatic advertising, candidates with expertise in these areas are in high demand. Directive's unique approach to revenue-first marketing consultancy sets them apart, and candidates should be prepared to showcase their ability to balance craft and commercial outcome.
Job Description
About the Role
Directive is seeking a Motion & Graphic Designer to build and maintain their visual identity and design ad creative for paid media channels. This individual contributor role will own the development of Directive's brand identity and visual system, as well as produce ad creative for paid social, programmatic, and video channels.Responsibilities
- Steward and evolve Directive's visual identity across all touchpoints
- Build and maintain a scalable design system
- Establish clear brand standards and apply them consistently
- Design and produce static ad units, motion graphics, and short-form video cutdowns
Requirements
- Expertise in GA4 and programmatic advertising
- Ability to design for brand and paid creative
How to Stand Out
- Familiarize yourself with Directive's current brand identity and visual system to understand their design aesthetic
- Showcase your expertise in GA4 and programmatic advertising in your portfolio
- Be prepared to discuss your approach to balancing craft and commercial outcome in your design work
- Highlight your ability to work independently and manage multiple projects simultaneously
- Ensure your portfolio includes examples of motion graphics and short-form video cutdowns
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