Motion & Graphic Designer (Remote Canada)

About the Role

Directive is built on the principle of serving B2B SaaS, enterprise technology, industrial, and commerce brands with visual systems that hold up under the pressure of performance channels and complex professional services positioning. The company's approach is centered around the idea that design should not just look good but should also drive tangible results. As such, the ideal candidate will be someone who embraces the impact of their work and is driven to continuously improve and refine their designs based on feedback, data insights, and testing outcomes.

The role involves working closely with cross-functional teams, including media and content teams, to align motion creative with audience insights and campaign goals. This collaborative environment offers the chance to learn from and contribute to a team of experts, making it an excellent opportunity for professional growth.

What You Will Do

• Craft compelling design assets, such as ad sets and landing pages, backed by data to drive improvement of digital marketing KPIs.
• Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube.
• Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans.
• Collaborate with the media and content teams to align motion creative with audience insights and campaign goals.
• Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms.
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg.
• Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions.
• Continuously iterate and refine designs based on feedback, data insights, and testing outcomes.
• Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders.

What We Are Looking For

• 1-3 years of experience in graphic design, with a focus on performance-driven creative and CRO.
• 1 year of experience with motion graphics.
• Expertise in Adobe Creative Suite, including Figma, Photoshop, Illustrator, and/or InDesign.
• Basic video editing and motion graphics experience using Adobe Premiere Pro, After Effects, or similar tools.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Knowledge and execution of performance marketing metrics like A/B Testing, CRO Analytics, Heatmapping, and experience designing for performance-driven campaigns.
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Nice to Have

• Experience with data analysis tools to inform design decisions.
• Knowledge of HTML and CSS for better collaboration with development teams.
• Certification in Adobe Creative Suite or other relevant design tools.

Benefits and Perks

• Competitive salary within the range of $70,000-$95,000 CAD, depending on experience.
• Opportunity to work with a set living wage that reflects Directive's commitment to fair compensation.
• Access to comprehensive benefits, including medical, dental, and vision insurance.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Flexible remote work arrangement, allowing you to work from anywhere in Canada.
• Professional development opportunities, including training, workshops, and conference attendance.
• Chance to work with a dynamic team of professionals who are passionate about performance-driven marketing.

• Ensure your portfolio includes specific examples of performance-driven design work and how it impacted marketing KPIs.
• Develop a strong understanding of the Adobe Creative Suite, particularly Figma, Photoshop, and Illustrator, to stand out in the application process.
• Familiarize yourself with CRO tools like Optimizely and Unbounce to demonstrate your ability to design and implement A/B tests.
• Highlight any experience with video editing software like Adobe Premiere Pro and After Effects in your resume and cover letter.
• Prepare to discuss your design process, including how you incorporate feedback and data insights to refine your work, during the interview.
• Consider learning about AI and automation in marketing to show your proactive approach to staying updated on industry trends.
• Be ready to provide specific examples of times when you had to adapt designs to different audience segments and platforms.