My Green Lab

## About the Role As a digital marketing professional at the Office of Energy & Sustainability, you will play a vital role in promoting the company's mission and values through effective online campaigns. Your day-to-day responsibilities will include managing and analyzing Google Analytics data, creating and implementing HubSpot campaigns, and collaborating with the marketing team to achieve shared goals. You will be part of a dynamic team that is passionate about sustainability and energy conservation. The role entails working closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and maximum impact of marketing efforts. You will be responsible for staying up-to-date with the latest trends and best practices in digital marketing, as well as measuring and reporting on campaign performance. The Office of Energy & Sustainability is committed to creating a positive and inclusive work environment, and this role is an excellent opportunity to join a team that shares your values and passions. ## What You Will Do - Develop and execute comprehensive digital marketing strategies to achieve business objectives - Manage and analyze Google Analytics data to inform marketing decisions and optimize campaign performance - Create and implement HubSpot campaigns to drive lead generation and conversion - Collaborate with the marketing team to develop and execute social media campaigns - Work with cross-functional teams to ensure alignment and maximum impact of marketing efforts - Stay up-to-date with the latest trends and best practices in digital marketing - Measure and report on campaign performance, providing recommendations for improvement - Develop and maintain a deep understanding of the company's products and services - Identify and pursue new opportunities for growth and expansion - Participate in brainstorming sessions to generate innovative marketing ideas - Assist in the development of marketing budgets and forecasts ## What We Are Looking For - 3+ years of experience in digital marketing, preferably in the energy and sustainability sector - Proven track record of success in managing and analyzing Google Analytics data - Experience with HubSpot marketing, sales, and customer service platforms - Strong understanding of digital marketing principles, including SEO, paid advertising, and email marketing - Excellent analytical and problem-solving skills - Ability to work in a fast-paced environment and prioritize multiple tasks and projects - Strong communication and collaboration skills - Bachelor's degree in Marketing, Communications, or a related field - Certification in Google Analytics and HubSpot a plus ## Nice to Have - Experience with other marketing automation platforms, such as Marketo or Pardot - Knowledge of HTML, CSS, and JavaScript - Familiarity with CRM software, such as Salesforce - Experience with social media management tools, such as Hootsuite or Sprout Social ## Benefits and Perks - Competitive salary and benefits package - Opportunity to work with a dynamic and passionate team - Professional development and growth opportunities - Flexible work arrangements, including remote work options - Access to the latest marketing tools and technologies - Complimentary energy and sustainability-related training and certifications - Paid time off and holidays - Health insurance and retirement plans

• Be prepared to provide specific examples of successful digital marketing campaigns you have managed in the past.
• Make sure your resume and cover letter are tailored to the job description and requirements.
• Develop a deep understanding of the company's mission and values, and be prepared to discuss how your skills and experience align with them.
• Practice your analytical and problem-solving skills, as they will be tested during the interview process.
• Be prepared to discuss your experience with Google Analytics and HubSpot, and provide examples of how you have used these tools to drive campaign success.
• Show enthusiasm and passion for the energy and sustainability sector, and be prepared to discuss your ideas for promoting the company's products and services.