National Account Manager - Health and Wellness Vertical
WFA Digital Insight
The demand for skilled account managers in the health and wellness sector has surged, with a 25% increase in job postings over the past year. As remote work becomes the norm, companies like USA TODAY Co. are looking for professionals who can balance client relationships with data-driven campaign execution. With the right blend of digital marketing expertise and interpersonal skills, candidates can thrive in this fast-paced environment. Before applying, it's essential to understand the complexity of managing national accounts and the importance of staying up-to-date with industry trends.
Job Description
About the Role
As a National Account Manager at USA TODAY Co., you will be responsible for managing and growing key accounts within the health and wellness vertical. This role entails building strong relationships with clients, understanding their marketing objectives, and developing customized advertising solutions to meet their needs. You will work closely with cross-functional teams, including sales, marketing, and creative, to deliver impactful campaigns that drive real results.The health and wellness industry is a rapidly evolving space, with new trends and technologies emerging daily. As an account manager in this sector, you will need to stay up-to-date with the latest developments and be able to translate complex data into actionable insights for your clients.
You will be part of a collaborative and dynamic team that values innovation, creativity, and customer satisfaction. Your day-to-day activities will include managing campaign execution, optimizing performance, and identifying opportunities to expand existing partnerships and drive new business growth.
What You Will Do
- Develop and execute strategic marketing plans for national health and wellness clients
- Build and maintain strong relationships with clients, understanding their business objectives and marketing goals
- Collaborate with internal teams to develop and deliver customized advertising solutions
- Manage end-to-end campaign execution, including contracts, onboarding, billing, and optimization
- Analyze campaign performance data and provide actionable insights to clients
- Identify opportunities to upsell and cross-sell services to existing clients
- Develop and maintain a deep understanding of the health and wellness industry, including trends, technologies, and competitor activity
- Manage multiple campaigns and deadlines simultaneously, prioritizing tasks and ensuring timely delivery
- Coordinate with creative teams to develop engaging and effective marketing materials
- Work closely with sales teams to identify new business opportunities and drive revenue growth
What We Are Looking For
- 3+ years of experience in digital marketing, advertising, or a related field
- Strong understanding of digital media, performance marketing, and campaign strategy
- Experience working with sales teams and client-facing account management
- Proficiency with CRM/order management systems, such as Salesforce
- Excellent relationship-building and communication skills
- Ability to translate complex data into actionable insights and client recommendations
- Strong organizational and time management skills, with the ability to manage multiple campaigns and deadlines
- Bachelor's degree or equivalent experience
- Experience working in the health and wellness industry is a plus
- HIPAA experience is desirable
Nice to Have
- Experience with data analysis and performance marketing tools
- Knowledge of emerging trends and technologies in the health and wellness industry
- Certification in digital marketing or a related field
- Experience working with cross-functional teams, including sales, marketing, and creative
Benefits and Perks
- Competitive salary and benefits package
- Flexible work options, including remote work arrangements
- Access to a collaborative and dynamic team environment
- Opportunities for professional growth and development
- Comprehensive health and wellness benefits, including medical, dental, and vision
- 401(k) matching and retirement savings plan
- Generous PTO and holiday schedule
- Access to the latest technologies and tools
- Recognition and reward programs for outstanding performance
How to Stand Out
- Tip: Develop a strong understanding of the health and wellness industry, including trends, technologies, and competitor activity, to stand out as a candidate.
- Research USA TODAY Co.'s current campaigns and clients to demonstrate your knowledge and interest in the company.
- Emphasize your experience with data analysis and performance marketing tools, such as Salesforce, to showcase your technical skills.
- Prepare examples of successful campaigns you've managed in the past, highlighting your ability to drive results and grow client relationships.
- Be prepared to discuss your experience working with cross-functional teams and your ability to manage multiple campaigns and deadlines simultaneously.
- Show enthusiasm for the company culture and values, and be prepared to discuss how you can contribute to the team's success.
- Don't be afraid to ask questions during the interview process, such as what a typical day looks like in the role or what opportunities there are for professional growth and development.
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