National Events Sales

## About the Role As a National Events Sales professional at Salem Media Group, you will be responsible for driving sponsorship revenue across national live tour events, large-scale experiential activations, and integrated media partnerships. This role requires a strategic seller who can package event sponsorships with digital media, branded content, audience engagement, and measurable ROI. You will work closely with internal content, programming, digital, and event teams to develop customized sponsorship solutions that align with advertiser goals. The ideal candidate will have a deep understanding of the events industry and a proven track record of generating net-new business revenue and closing high-value sponsorship deals. You will be expected to build compelling presentations and proposals that communicate audience reach, event impact, and partnership value. In this role, you will have the opportunity to work with a variety of national brands and agencies, creating sponsorship opportunities that extend beyond traditional event signage into fully integrated, multi-market campaigns.

## What You Will Do - Drive net-new sponsorship revenue by securing brand partnerships for Salem’s live tours, special events, and experiential properties - Develop integrated sponsorship packages that include event title sponsorships, pre-show and post-show sponsorships, on-site activations, digital media extensions, branded content opportunities, and social media amplification - Create partnership opportunities that deliver brand exposure, consumer activation, audience engagement, and multi-platform amplification - Sell sponsorship opportunities that include onsite brand presence, product integration, event signage, video placements, digital content integration, VIP hospitality packages, ticket experiences, and meet-and-greet opportunities - Partner with internal content, programming, digital, and event teams to develop customized sponsorship solutions that align with advertiser goals - Identify and cultivate relationships with national brands, agencies, regional advertisers, and strategic partners - Build compelling presentations and proposals that communicate audience reach, event impact, and partnership value - Manage sponsorship pipeline from prospecting through contract execution and renewal opportunities - Provide clients with post-event recap materials including campaign performance, audience insights, activation results, and ROI reporting - Stay informed on trends in experiential marketing, sponsorship sales, live events, entertainment partnerships, and branded content opportunities

## What We Are Looking For - 5+ years of experience in sponsorship sales, experiential marketing, event partnerships, media sales, or brand partnerships - Familiarity with faith-based or values-driven media - Proven track record of generating net-new business revenue and closing high-value sponsorship deals - Experience selling integrated campaigns that combine live events with digital, social, content, media, or experiential elements - Strong relationships with brands, agencies, event marketers, or sponsorship decision-makers - Ability to create strategic partnership solutions rather than selling standard packages - Strong presentation, negotiation, and communication skills - Experience working with live events, concerts, tours, festivals, sports, media properties, or entertainment partnerships - Highly motivated, entrepreneurial, and comfortable operating in a fast-paced environment - Strong organizational skills with the ability to manage multiple partnerships simultaneously

## Nice to Have - Experience working with CRM software and sales management tools - Knowledge of the events industry and current trends - Familiarity with digital marketing and social media platforms - Certification in sales or marketing

## Benefits and Perks - Uncapped earning potential (competitive base + commission) - Opportunity to build a national podcast monetization engine inside an established, publicly traded media company - Access to Salem’s full One World platform to architect multi-channel campaigns - Competitive pay structure based on experience - Health, dental, vision, and life insurance - 401(k) retirement plan - Paid holidays and vacation time - Remote work options and flexible scheduling - Professional development opportunities and training - Recognition and reward for outstanding performance

- Tip: Highlight your experience working with national brands and agencies, and be prepared to provide specific examples of successful sponsorship deals you have closed in the past.

• When applying, make sure to tailor your resume and cover letter to the specific requirements of the role, and be prepared to discuss your knowledge of the events industry and current trends.
• To stand out, create a portfolio that showcases your ability to develop integrated sponsorship packages and create compelling presentations and proposals.
• In the interview, be prepared to discuss your experience working with live events, concerts, tours, festivals, sports, media properties, or entertainment partnerships, and highlight your ability to think strategically and creatively.
• When negotiating salary, be sure to research the market rate for the role and be prepared to discuss your expected compensation package.
• Red flag: Be cautious of companies that do not provide clear information about the role or the company culture, and be sure to research the company thoroughly before applying.