National Manager of Member Marketing & Communications
WFA Digital Insight
The demand for skilled marketing and communications professionals in the digital landscape has seen significant growth, with a notable 25% increase in remote marketing roles over the past year. As companies like Taylor Morrison expand their online presence, the need for strategic leaders who can drive engagement and branding has never been more pressing. With the rise of remote work, professionals are looking for roles that offer flexibility and autonomy, making positions like this National Manager role highly sought after. Candidates should be prepared to showcase their expertise in marketing strategy, project management, and team leadership, as well as their ability to adapt to a fast-paced, dynamic environment. A strong understanding of brand consistency and member engagement is crucial, and candidates who can demonstrate a track record of driving results through data-driven decisions will be in high demand.
Job Description
About the Role
The National Manager of Member Marketing & Communications is a pivotal role at Taylor Morrison, responsible for developing and executing comprehensive marketing and communications strategies to engage members across Esplanade communities. This role is at the forefront of driving brand consistency, enhancing member engagement, and supporting business growth. The successful candidate will be an experienced marketing and communications professional with a proven track record of leading cross-functional teams and managing multiple projects simultaneously.The role involves close collaboration with Resort Operations and community leadership to ensure alignment of marketing efforts with business objectives. The National Manager will also be responsible for establishing standards, tools, and best practices to ensure consistent, high-quality communications across all channels. With a focus on data-driven decision making, this role requires a strong analytical mindset and the ability to interpret complex data sets to inform marketing strategies.
The National Manager will be part of a dynamic team that values innovation, creativity, and results-driven approaches. The ideal candidate will be a strategic thinker, a collaborative leader, and a creative problem solver who is passionate about delivering exceptional member experiences.
What You Will Do
- Lead the development and execution of multi-channel communication strategies to engage members across communities
- Establish standards, tools, and best practices for consistent, high-quality communications
- Partner with community leadership to enhance member engagement and communication effectiveness
- Monitor member feedback and communication performance to inform continuous improvement
- Develop and execute national marketing campaigns and program launches
- Ensure alignment of all marketing materials with brand standards
- Partner with operations teams to drive member participation, engagement, and revenue
- Identify opportunities to enhance the overall member communication and marketing experience
- Lead and manage key marketing and communication initiatives, including digital platforms and publications
- Collaborate cross-functionally to deliver integrated marketing and communication strategies
What We Are Looking For
- Bachelor's degree in Marketing, Communications, or a related field
- 5-10 years of relevant experience, including leadership responsibility
- Experience in hospitality, lifestyle, or multi-site environments preferred
- Strong leadership, communication, and project management skills
- Demonstrated business acumen and ability to analyze data to drive results
- Proficiency in Excel and other marketing software tools
- Ability to travel up to 50%
- Experience with budget planning and management
- Strong problem-solving and analytical skills
Nice to Have
- Experience with digital marketing platforms and tools
- Knowledge of SEO principles and practices
- Certification in marketing or a related field
- Experience with team management and leadership
- Familiarity with data analytics and reporting tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and growing company
- Flexible and remote work arrangements
- Professional development and growth opportunities
- Access to cutting-edge marketing and communications tools
- Collaborative and supportive team environment
- Recognition and reward for outstanding performance
- Comprehensive health and wellness benefits
- Generous PTO and holiday package
How to Stand Out
- Ensure your portfolio showcases your ability to lead marketing and communications strategies that drive engagement and brand consistency.
- Develop a strong understanding of data analysis and interpretation to inform your marketing decisions.
- Highlight your experience with project management tools and software to demonstrate your ability to manage multiple projects simultaneously.
- Prepare to discuss your approach to team leadership and collaboration, and how you foster a culture of creativity and innovation.
- Be prepared to provide specific examples of how you have driven results through data-driven marketing strategies in previous roles.
- Research Taylor Morrison's brand and values to understand how your skills and experience align with their mission and goals.
- Consider reaching out to current or former employees to gain insights into the company culture and what makes a successful candidate.
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