Netherlands Content Specialist

About the Role

Day-to-day, the role involves a blend of content creation, team collaboration, and strategic planning. The Content Specialist will work closely with the growth, distribution, and product teams to ensure that content is optimized for performance and aligns with the company's broader objectives. This includes staying on top of the latest trends in digital content, identifying opportunities for innovation, and continuously evaluating and improving the content strategy.

Given the role's focus on the Dutch market, a deep understanding of Dutch culture, memes, and humor is essential, as is proficiency in the Dutch language. The ability to work independently as well as part of a team, sometimes in a fast-paced environment, is crucial. While the role can be remote from the Netherlands, there is also the possibility of working on-site in Paris, offering flexibility for the right candidate.

What You Will Do

• Develop and execute a comprehensive content strategy for the Dutch market, focusing on short-form video content and UGC-style ads.
• Create high-performing TikToks, Reels, and other social media content that drives engagement and Conversion.
• Lead and manage a pipeline of Dutch creators, ensuring that their content meets the company's standards and resonates with the target audience.
• Collaborate with the paid marketing team to turn great content into high-performing ads, focusing on metrics such as ROAS and user acquisition costs.
• Conduct market research to stay on top of the latest trends in digital content, particularly in the Netherlands.
• Provide creative feedback to external creators to help them improve and refine their content.
• Work closely with the growth team to identify and capitalize on emerging trends and opportunities.
• Participate in brainstorming sessions to contribute to the creative direction of Bump.
• Support the launch of new features, events, and activations focused on the Netherlands market.
• Analyze content performance, using insights to optimize future content strategies.
• Develop and maintain relationships with key influencers and content creators in the Dutch market.

What We Are Looking For

• 1-5+ years of experience in creating short-form content, preferably with a focus on digital marketing and social media platforms.
• Proven track record of creating content that drives engagement and conversions.
• Experience in managing creators or providing creative feedback to enhance content quality.
• Deep knowledge of TikTok, Instagram trends, and the Dutch creator landscape.
• Fluency in both Dutch and English.
• Experience living in the Netherlands, with a deep understanding of local culture and humor.
• Ability to work in a fast-paced environment, prioritizing tasks and meeting deadlines.
• Strong analytical skills, with the ability to interpret data and use it to inform content decisions.
• Experience with content management systems and social media scheduling tools.
• Certification in digital marketing or a related field is a plus.

Nice to Have

• Experience with video editing software and graphic design tools.
• Knowledge of SEO principles and how they apply to social media content.
• Familiarity with influencer marketing platforms and experience in running influencer campaigns.
• Basic understanding of paid social media advertising, including Facebook Ads and Google Ads.
• Experience working with remote teams and collaborating through digital tools.

Benefits and Perks

• Competitive salary package.
• Opportunity to work with a fast-growing, ambitious company.
• Flexible working arrangements, including the option to work remotely from the Netherlands or on-site in Paris.
• Professional development opportunities, including training and workshops to enhance digital skills.
• Access to the latest tools and technologies in digital marketing and content creation.
• Collaborative, dynamic work environment with a team of like-minded professionals.
• Health insurance and pension plan.
• Generous paid time off policy, including holidays and sick leave.
• Remote work stipend to support home office setup and productivity.

• To stand out, ensure your portfolio includes examples of successful content campaigns, especially those targeting the Dutch market.
• Highlight any experience with TikTok, Instagram, or other short-form video platforms, and be prepared to discuss your content creation process.
• Familiarize yourself with the latest trends in digital content and be ready to discuss how you stay updated and incorporate these trends into your work.
• Practice your creative pitch by preparing examples of content ideas you'd propose for the Dutch market, demonstrating your understanding of local culture and trends.
• Prepare to discuss your experience with analytics tools and how you use data to inform your content decisions and optimize performance.
• Ensure you have a professional online presence, including a LinkedIn profile and, if applicable, a personal website or blog showcasing your work and skills.