North America Field Marketing and Events Manager

About the Role

Day-to-day, you will be responsible for defining and executing a North America field events plan, developing localized marketing strategies, and building collaborative relationships with internal stakeholders and external partners. Your expertise in event management, digital skills, and marketing will be essential in achieving these goals.

Rithum's commerce network is trusted by over 40,000 companies, representing $50 billion in annual GMV. As the company continues to grow, the need for skilled professionals who can drive business growth through strategic events and marketing has never been more critical.

What You Will Do

• Define and execute a comprehensive North America field events plan to enhance brand visibility and achieve measurable business goals.
• Develop and execute localized marketing strategies to drive demand, generate leads, and accelerate the sales pipeline in specific regions.
• Build and maintain collaborative relationships with key internal stakeholders, including regional sales stakeholders, marketing, content, product, and client success teams.
• Plan and execute a broad range of events, from high-touch executive dinners to mid-scale multi-city roadshows, with clear objectives, tracking, and measurement for each event.
• Lead event execution, including budgeting, pre- and post-event marketing, logistics, vendor management, and post-event analysis for regional events.
• Track key event metrics for North America events, such as attendance, leads generated, opportunities and pipeline generated, and client feedback to evaluate event success.
• Analyze event performance metrics and KPIs, presenting actionable insights to stakeholders to drive continuous improvement.
• Leverage company websites, online content, industry trends, and emerging technologies to enhance the client experience and event effectiveness.

What We Are Looking For

• Minimum 5+ years of experience in field/corporate events management within a technology, software, or e-commerce organization, with a focus on North America events.
• Previous experience in events and field marketing within the e-commerce sector, with a focus on engaging e-commerce audiences.
• Demonstrated experience leading and executing industry events, similar to Shoptalk, NRF, or eTail.
• Successful ownership and management of event budgets across varying scale and complexity.
• Proven experience planning and executing events with clear objectives, tracking, and measurement.
• Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams.

Nice to Have

• Experience with digital marketing tools and platforms, including CRM and marketing automation systems.
• Knowledge of the current e-commerce landscape and trends.
• Certification in event management or a related field.

Benefits and Perks

• Competitive compensation package, reflecting your skills and experience.
• Opportunity to work with a leading commerce network, driving business growth and innovation.
• Collaborative and dynamic work environment, with a team of experienced professionals.
• Professional development opportunities, including training and conference attendance.
• Flexible remote work arrangement, with the opportunity to work from anywhere in the United States.

• Ensure your resume and cover letter highlight your experience in event management, especially in the e-commerce sector.
• Be prepared to provide specific examples of successful events you've managed, including budgets, attendance, and feedback.
• Familiarize yourself with Rithum's commerce network and its impact on the e-commerce industry.
• Develop a portfolio that showcases your event planning and execution skills, including marketing materials and event metrics.
• Prepare to discuss your strategy for driving demand and accelerating the sales pipeline through localized marketing and events.
• Research the company culture and be ready to explain how your skills and experience align with Rithum's values and mission.