Paid Ads Expert – Contract
WFA Digital Insight
As the demand for paid media specialists continues to grow, with a notable 25% increase in 2025, professionals with expertise in Meta Ads and TikTok Ads are in high demand. Brainbox Automations is at the forefront of this trend, seeking a skilled Paid Ads Expert to propel their new fitness app, ScrollToll, to the next level. With a lean team and a fast-paced environment, this role offers the perfect blend of autonomy and collaboration. Before applying, candidates should be aware that a deep understanding of campaign optimization, attribution tracking, and creative performance patterns is crucial. The ability to work independently and make data-driven decisions will be key to success in this role.
Job Description
About the Role
The Paid Ads Expert position is a contract role at Brainbox Automations, focusing on scaling user acquisition for their newly launched fitness app, ScrollToll. As a Paid Ads Expert, you will be responsible for setting up and managing App Promotion campaigns across Meta Ads and other relevant platforms. Your day-to-day tasks will include tracking installs, attribution, and conversion events, as well as running structured audience and creative tests to identify what works. You will be working closely with the product and growth team, with short feedback loops and quick decision-making, to ensure the app's growth and success.Brainbox Automations is looking for someone who understands paid acquisition at the campaign level, not just boosting posts or managing budgets on autopilot. This is a hands-on contract role that requires a proactive and results-oriented approach. You will be responsible for monitoring the metrics that actually matter for app growth, such as installs, CPI, ROAS, and retention signals, and making informed decisions on when to kill a campaign versus let it run.
The company is committed to a lean team and fast decisions, with no bureaucracy. As a Paid Ads Expert, you will have ownership over your work, running experiments and seeing the results directly. Strong contract performance will lead to extended engagement as the product scales.
What You Will Do
- Set up and manage App Promotion campaigns across Meta Ads and other relevant platforms
- Track installs, attribution, and conversion events, and flag when data looks off
- Run structured audience and creative tests to identify what works
- Scale winning campaigns and cut what isn't performing
- Monitor the metrics that actually matter for app growth, such as installs, CPI, ROAS, and retention signals
- Make informed decisions on when to kill a campaign versus let it run
- Collaborate closely with the product and growth team to ensure the app's growth and success
- Analyze data to identify trends and areas for improvement
- Stay up-to-date with the latest industry trends and best practices in paid advertising
- Develop and maintain a thorough understanding of the target audience and their preferences
- Continuously optimize and improve campaign performance
What We Are Looking For
- Proven experience running app install campaigns, with a focus on mobile apps
- Deep familiarity with Meta Ads, including App Promotion campaign setup and optimization
- Understanding of the difference between optimizing for clicks, installs, and purchases, and when each matters
- Comfortable with attribution tracking and diagnosing data discrepancies
- Ability to stretch a limited budget into measurable results through structured testing
- Results-oriented approach, with a focus on installs and conversions
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Ability to work independently and make data-driven decisions
- Familiarity with mobile attribution tools like AppsFlyer or Adjust
Nice to Have
- Experience with TikTok Ads or Google App Campaigns
- Familiarity with creative performance patterns for fitness, productivity, or utility apps
- Experience scaling an app from zero or near-zero install volume
Benefits and Perks
- Remote work arrangement, with flexible hours and the ability to work from anywhere
- Opportunity to work with a lean team and fast-paced environment
- Ownership over your work, with the ability to run experiments and see the results directly
- Strong contract performance leads to extended engagement as the product scales
- Access to the latest tools and technologies in paid advertising
- Professional development opportunities, with a focus on growth and improvement
- Competitive compensation package, with a focus on performance-based incentives
How to Stand Out
- To stand out in your application, be sure to highlight your experience with Meta Ads and TikTok Ads, as well as your ability to optimize campaigns for installs and conversions.
- When preparing for your interview, make sure to review the company's app, ScrollToll, and be prepared to discuss your approach to user acquisition and campaign optimization.
- Be prepared to provide specific examples of your experience with attribution tracking and data analysis, and how you have used this data to inform your campaign decisions.
- If you have experience with mobile attribution tools like AppsFlyer or Adjust, be sure to highlight this in your application and during your interview.
- When discussing your salary expectations, be sure to research the market rate for Paid Ads Experts in Pakistan and be prepared to negotiate based on your experience and qualifications.
- Finally, be sure to ask questions during your interview about the company culture and team dynamics, as well as the opportunities for growth and professional development within the company.
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