Paid Channels Marketing Manager
WFA Digital Insight
The demand for paid media specialists has grown significantly, with a 25% increase in job postings over the last year. As the RV travel industry continues to evolve, companies like Harvest Hosts are looking for experts who can drive business growth through high-performance acquisition campaigns. With the rise of digital marketing, skills like Google Ads, Meta Ads, and data analysis are in high demand. Harvest Hosts stands out as a high-growth RV travel technology company, offering a unique opportunity for paid media specialists to make a real impact. Before applying, candidates should be prepared to showcase their expertise in campaign optimization, performance marketing, and data-driven decision making.
Job Description
About the Role
The Paid Channels Marketing Manager role is a key position at Harvest Hosts, responsible for leading the execution, optimization, and scaling of paid media campaigns. This is a hands-on, results-driven role that requires a high level of analytical expertise and a strong understanding of performance marketing. The successful candidate will be responsible for managing and optimizing campaigns across Google Search, Demand Gen, Performance Max, and YouTube, as well as identifying new opportunities to scale revenue efficiently.As a Paid Channels Marketing Manager at Harvest Hosts, you will be working at the intersection of media buying, performance strategy, and creative ideation. You will be expected to move quickly, think outside the box, and generate fresh creative concepts informed by data and consumer behavior. The ideal candidate will have a proven track record of driving sales while improving advertising efficiency, as well as a strong performance creative mindset.
The Paid Channels Marketing Manager role is part of a dynamic team that is passionate about advancing the technology and accessibility of the RVing and campground industry. Harvest Hosts is committed to making it easier than ever to travel while supporting national parks, local small businesses, and communities. As a key member of the team, you will be working closely with cross-functional teams to drive business growth and achieve company goals.
What You Will Do
- Develop and implement scalable Google Ads strategies and manage high advertising budgets
- Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
- Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
- Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
- Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
- Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
- Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights
- Stay on the cutting edge of paid media trends, platform updates, and new growth tactics
- Drive meaningful business growth through high-performance acquisition campaigns
- Work effectively both cross-functionally and independently to achieve company goals
What We Are Looking For
- Proven track record in developing and implementing scalable Google Ads strategies and managing high advertising budgets
- Experience with Google Ads, including Search, Demand Gen, Performance Max, and YouTube
- Strong hands-on experience managing Meta campaigns
- Ability to aggressively test and optimize campaign elements to hit CPA targets
- Strong analytical and problem-solving skills, with the ability to turn data into growth
- Experience with performance creative mindset, including the ability to ideate high-converting ad concepts and creative directions
- Strong understanding of consumer behavior and the ability to think outside the box
- Experience working with cross-functional teams, including creative, product, and engineering teams
- Strong communication and project management skills, with the ability to work effectively in a fast-paced environment
Nice to Have
- Experience with programmatic advertising and GA4
- Knowledge of Microsoft Ads and other paid media channels
- Experience with data analysis tools, including Excel and Google Analytics
- Certification in Google Ads or other relevant certifications
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a high-growth company in the RV travel industry
- Flexible working hours and remote work options
- Professional development opportunities, including training and certification programs
- Access to the latest tools and technologies in paid media marketing
- Collaborative and dynamic work environment with a team of experienced professionals
- Opportunity to make a real impact on the company's growth and success
How to Stand Out
- Make sure you have a strong understanding of Google Ads, including Search, Demand Gen, Performance Max, and YouTube, as well as experience with Meta campaigns.
- Be prepared to showcase your analytical and problem-solving skills, including your ability to turn data into growth.
- Highlight your experience with performance creative mindset, including your ability to ideate high-converting ad concepts and creative directions.
- Emphasize your ability to work effectively in a fast-paced environment and think outside the box.
- Be prepared to discuss your experience working with cross-functional teams, including creative, product, and engineering teams.
- Make sure your resume and cover letter are tailored to the specific requirements of the job, and that you have a strong online presence, including a LinkedIn profile and any relevant certifications or training.
- Be prepared to discuss your salary expectations and any other benefits you may be looking for, such as flexible working hours or professional development opportunities.
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