Paid Media Lead (Growth & Analytics)

HyperionDev·Remote(Johannesburg, Gauteng, South Africa)
Marketing

WFA Digital Insight

The demand for paid media specialists has surged, with a 25% increase in job postings over the past year. As companies like HyperionDev continue to invest in digital marketing, professionals with expertise in growth and analytics are in high demand. With the shift to remote work, companies are looking for leaders who can drive results in a distributed team environment. HyperionDev stands out for its commitment to innovation and employee development, making this role an attractive opportunity for those looking to advance their careers. Candidates should be prepared to showcase their skills in paid media strategy, data analysis, and team leadership.

Job Description

About the Role

The Paid Media Lead role at HyperionDev is a critical position that will drive the company's growth through paid media strategies. As a key member of the marketing team, the successful candidate will be responsible for developing and executing paid media campaigns across various channels, including social media, search engines, and display advertising. This role requires a deep understanding of digital marketing principles, as well as the ability to analyze data and make informed decisions.

The role is based in Johannesburg, Gauteng, South Africa, but HyperionDev offers a remote work arrangement, allowing the successful candidate to work from anywhere. This is an exciting opportunity for a seasoned professional to join a dynamic team and make a significant impact on the company's growth.

The Paid Media Lead will work closely with the marketing team to develop and execute campaigns that drive conversions and revenue. This will involve collaborating with cross-functional teams, including sales, product, and creative, to ensure that paid media campaigns are aligned with overall business objectives.

What You Will Do

  • Develop and execute paid media campaigns across social media, search engines, and display advertising
  • Conduct market research and analyze campaign results to inform future strategies
  • Collaborate with cross-functional teams to ensure alignment with overall business objectives
  • Manage and optimize paid media budgets to achieve maximum ROI
  • Stay up-to-date with industry trends and best practices in paid media
  • Develop and maintain relationships with external partners, including advertising platforms and vendors
  • Analyze campaign data to identify areas for improvement and optimize campaign performance
  • Present campaign results and recommendations to senior leadership
  • Manage and mentor junior team members to ensure they have the skills and knowledge needed to succeed

What We Are Looking For

  • 5+ years of experience in paid media marketing, with a focus on growth and analytics
  • Proven track record of developing and executing successful paid media campaigns
  • Strong understanding of digital marketing principles, including targeting, ad creative, and bidding strategies
  • Experience with paid media platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
  • Strong analytical skills, with the ability to analyze data and make informed decisions
  • Excellent communication and project management skills, with the ability to collaborate with cross-functional teams
  • Experience with data analysis tools, including Google Analytics and Excel
  • Strong leadership skills, with the ability to manage and mentor junior team members

Nice to Have

  • Experience with marketing automation platforms, including Marketo and Pardot
  • Knowledge of programming languages, including Python and JavaScript
  • Experience with data visualization tools, including Tableau and Power BI
  • Certification in paid media marketing, including Google Ads and Facebook Ads certifications

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and growing company
  • Remote work arrangement, allowing for flexibility and work-life balance
  • Professional development opportunities, including training and conference attendance
  • Access to the latest tools and technologies in paid media marketing
  • Collaborative and supportive team environment
  • Recognition and reward for outstanding performance
  • Flexible paid time off and vacation days
  • Health and wellness programs, including mental health support and fitness classes

How to Stand Out

  • Tip: Make sure your resume and cover letter are tailored to the paid media industry, highlighting your experience with paid media platforms and analytics tools.
  • Tip: Prepare to talk about your experience with campaign optimization and ROI analysis, as these are critical skills for this role.
  • Tip: Research HyperionDev and its products before applying, to demonstrate your interest in the company and its mission.
  • Tip: Be prepared to provide examples of successful paid media campaigns you've managed in the past, including metrics and results.
  • Tip: Highlight your ability to work independently and manage multiple projects simultaneously, as this is a key requirement for the role.
  • Tip: Don't be afraid to ask questions during the interview process, to demonstrate your interest in the company and the role.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.