Paid Media Lead (Remote UK) - Future Opening

DirectiveDirective·Remote(Remote - United Kingdom)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

The demand for paid media specialists has grown significantly, with a 25% increase in remote job postings in the past year. Directive's focus on Customer Generation sets them apart, and candidates with expertise in Google Analytics and GA4 are in high demand. As the remote job market continues to evolve, professionals with a strong understanding of programmatic campaigns and Excel skills are well-positioned for success. Before applying, candidates should be prepared to showcase their ability to drive referrals and build high-performing paid strategies.

Job Description

About the Role

Directive Consulting is seeking a Paid Media Lead to oversee and lead a collection of Paid Media accounts. As a key member of the team, you will be responsible for creating and managing custom client strategies and communicating with clients and internal stakeholders.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors or operational partners
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working specifically with B2B SaaS/tech clients
  • Proficiency in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and GA4

How to Stand Out

  • To stand out, highlight your experience with programmatic campaigns and ability to maximize ROI
  • Showcase your expertise in Google Analytics and GA4, and be prepared to discuss how you've used these tools to drive campaign success
  • Develop a strong understanding of the client's unique value proposition and be prepared to discuss how you would build a paid strategy around it
  • Create a portfolio that demonstrates your ability to drive referrals and build high-performing paid strategies
  • Be prepared to discuss your experience with Excel and how you've used it to optimize budgets and campaigns

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