Paid Media Lead (Remote US)
WFA Digital Insight
The demand for paid media specialists has grown significantly in recent years, with a notable 25% increase in 2025 alone. As companies shift their focus towards digital marketing, the need for experts who can navigate the complexities of Google Ads, Meta Ads, and LinkedIn Ads has never been more pressing. Directive, a performance marketing agency, is at the forefront of this trend, offering comprehensive digital marketing strategies to its clients. With its unique Customer Generation methodology, Directive stands out in the industry. Candidates interested in this role should be prepared to demonstrate their expertise in paid media campaigns and their ability to drive results in a fast-paced environment.
Job Description
About the Role
The Paid Media Lead position at Directive is a crucial role that involves overseeing and leading a collection of Paid Media accounts. As a senior member of the team, you will be responsible for creating and managing custom client strategies, communicating with clients and internal stakeholders, and driving referrals via client relationships and professional networks. Your day-to-day responsibilities will include managing paid media campaigns across multiple channels, analyzing campaign performance data, and optimizing budgets to maximize ROI.The role requires a deep understanding of client positioning and unique value propositions, as well as the ability to confirm lead routing accuracy within a CRM. You will work closely with the Associate Director to ensure internal and client goals are being achieved, and you will be expected to execute and optimize PPC advertising campaigns across multiple platforms.
Directive's performance marketing agency is dedicated to delivering comprehensive digital marketing strategies that allow clients to hit their SQL targets. As a Paid Media Lead, you will be an integral part of this process, working with a team of experts to drive results and grow the business.
What You Will Do
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Communicate with vendors and operational partners to ensure alignment on tasks and work quality
- Drive referrals via client relationships and professional networks
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Analyze campaign performance data using tools like Google Analytics, GA4, and Excel
- Optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Focus on keyword research, ad copywriting, and audience targeting to maximize ROI
- Work directly with the Associate Director to ensure internal and client goals are being achieved
- Confirm lead routing accuracy within a CRM
- Understand the value of Programmatic campaigns
What We Are Looking For
- 3+ years of experience working at a performance or digital marketing agency
- Experience working with B2B SaaS or tech clients in an agency setting
- Deep expertise in paid search and paid social advertising campaigns
- Proficiency in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data and make data-driven decisions
- Proven and measurable success with mid-market or enterprise accounts
- Ability to organize, prioritize, and manage multiple projects simultaneously
- Strong communication and problem-solving skills
Nice to Have
- Experience with Programmatic campaigns
- Knowledge of Google Analytics, GA4, and Excel
- Certification in Google Ads or other relevant platforms
- Experience working with a team to drive results and grow the business
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading performance marketing agency
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible remote work arrangements
- Access to cutting-edge tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Develop a strong understanding of Google Ads, Meta Ads, and LinkedIn Ads, and be prepared to demonstrate your expertise in these areas.
- Build a portfolio of successful paid media campaigns to showcase your skills and experience.
- Focus on developing strong analytical and problem-solving skills, as these are essential for success in this role.
- Be prepared to discuss your experience working with clients and driving referrals via professional networks.
- Research Directive's unique Customer Generation methodology and be prepared to discuss how you can contribute to its success.
- Emphasize your ability to work independently and as part of a team, and highlight your strong communication and organizational skills.
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