Paid Media Lead (Remote US)

DirectiveDirective·Remote(Remote - United States)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

The demand for paid media specialists has grown significantly in recent years, with a 34% increase in 2025 alone. As the digital marketing landscape continues to evolve, companies like Directive are seeking experts who can develop and execute high-performing paid media strategies. With a focus on Customer Generation, Directive stands out in the industry, offering a unique approach to marketing. Candidates should be prepared to showcase their expertise in paid search and social advertising, as well as their ability to analyze campaign data and optimize for maximum ROI.

Job Description

About the Role

Directive is seeking a Paid Media Lead to oversee and manage a collection of paid media accounts. As a key member of the team, you will be responsible for developing and executing custom client strategies, communicating with clients and internal stakeholders, and driving referrals through client relationships and professional networks.

Responsibilities

  • Oversee and lead paid media accounts
  • Serve as direct support to client contacts
  • Communicate with vendors and operational partners
  • Drive referrals via client relationships and professional network
  • Build and optimize paid media campaigns across multiple channels

Requirements

  • 3+ years of experience in a performance or digital marketing agency
  • Experience working with B2B SaaS and tech clients
  • Expertise in paid search and paid social advertising campaigns
  • Proficiency in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager

How to Stand Out

  • Be prepared to showcase your expertise in paid media platforms, including Google Ads, Meta Ads, and LinkedIn Ads
  • Highlight your ability to analyze campaign data and optimize for maximum ROI
  • Emphasize your experience working with B2B SaaS and tech clients, and your understanding of their unique marketing challenges
  • Make sure your portfolio includes examples of successful paid media campaigns you've managed and optimized
  • Be prepared to discuss your approach to customer generation and how you measure the success of paid media campaigns

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