Paid Media Manager

## About the Role The Paid Media Manager position at Affinity.co is a pivotal role that involves overseeing and optimizing paid media campaigns across multiple platforms. This role is crucial for the company's digital marketing strategy, as it directly impacts the reach and engagement of the brand's message. Day-to-day, the Paid Media Manager will be responsible for managing budgets, analyzing campaign performance, and making data-driven decisions to enhance the campaigns' efficiency and effectiveness.

The Paid Media Manager will be part of a dynamic team that values innovation and creativity. This role reports to the Senior Digital Marketing Manager and will work closely with other teams, including creative and analytics, to ensure cohesive marketing strategies. The ideal candidate will have a deep understanding of the digital marketing landscape, including the latest trends and technologies in paid media.

The role's success will be measured by the candidate's ability to drive campaign performance, improve ROI, and contribute to the development of the company's overall digital marketing strategy. Given the remote nature of the job, the ability to work independently and collaboratively in a virtual environment is also essential.

## What You Will Do - Develop and execute comprehensive paid media strategies across social media, search, and other digital platforms.

• Manage and optimize campaign budgets to ensure maximum ROI.
• Conduct thorough analysis of campaign performance, providing insights and recommendations for improvement.
• Stay updated on the latest paid media trends, technologies, and platform updates to continuously enhance campaign strategies.
• Collaborate with the creative team to develop compelling ad content that aligns with the brand's messaging.
• Work closely with the analytics team to ensure accurate tracking and measurement of campaign performance.
• Identify and mitigate risks associated with paid media campaigns.
• Participate in brainstorming sessions to develop new and innovative digital marketing strategies.
• Manage and maintain up-to-date records of campaign performance and budget allocation.
• Provide regular campaign performance reports to stakeholders.

• Proven track record of managing successful paid media campaigns across multiple platforms.
• Strong understanding of digital marketing principles, including paid social, search, and display advertising.
• Experience with paid media management tools such as Google Ads and Facebook Ads Manager.
• Analytical mindset with the ability to analyze data, draw conclusions, and make strategic decisions.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and adapt to changes quickly.
• Experience with campaign budgeting and financial management.
• Knowledge of SEO principles and how they intersect with paid media.

• Knowledge of scripting languages such as Python for automation and data analysis.
• Certification in Google Ads or Facebook Blueprint.
• Experience with A/B testing and multivariate testing to optimize campaign performance.
• Familiarity with agile project management methodologies.

• Comprehensive health insurance plan.
• Generous PTO policy to ensure a healthy work-life balance.
• Remote work stipend to support your home office setup.
• Access to professional development opportunities and workshops.
• Collaborative and dynamic remote work environment.
• Flexible working hours to accommodate different time zones and schedules.
• Equity options as part of the compensation package.
• Recognition and reward programs for outstanding performance.

- Develop a strong portfolio: Highlight your experience and success in managing paid media campaigns. Include specific metrics on campaign performance and ROI to demonstrate your expertise.

• Stay updated on industry trends: Regularly read industry blogs and attend webinars to stay informed about the latest paid media platforms, technologies, and best practices.
• Practice your analytical skills: Familiarize yourself with data analysis tools and practice drawing insights from campaign data to improve future campaign strategies.
• Prepare for common interview questions: Review typical paid media interview questions, such as how you would optimize a campaign for better ROI or how you stay current with industry developments.
• Be ready to discuss your experience with remote work tools: Since this is a remote position, be prepared to talk about your experience with collaboration and project management tools, and how you stay productive in a remote work environment.
• Research the company: Understand Affinity.co's mission, values, and current marketing initiatives to show your interest and potential fit with the company.
• Negotiate based on value: When discussing compensation, focus on the value you can bring to the role and the company, rather than just your previous salary.