Paid Media Manager – Performance Marketing

About the Role

The day-to-day responsibilities of this role will include managing and optimizing digital campaigns across various platforms, analyzing campaign performance, and identifying areas for improvement. The ideal candidate will have a strong background in digital marketing, excellent analytical skills, and the ability to work independently in a fast-paced environment.

As a Paid Media Manager at Hire Hangar, you will be part of a dynamic team that values innovation, creativity, and collaboration. The company is committed to providing a supportive and inclusive work environment that fosters growth and development.

What You Will Do

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness and conversions
• Manage and optimize campaign budgets to ensure maximum ROI
• Analyze campaign performance data to identify trends, opportunities, and challenges
• Collaborate with cross-functional teams to align marketing efforts and maximize impact
• Stay up-to-date with the latest industry trends, best practices, and platform updates
• Conduct competitor research to identify market gaps and opportunities
• Manage and mentor a team of junior marketers to ensure knowledge sharing and skill development
• Present campaign results and recommendations to senior management and stakeholders
• Develop and maintain relationships with key partners and vendors

What We Are Looking For

• 5+ years of experience in digital marketing, with a focus on paid media and performance marketing
• Proven track record of managing and optimizing large-scale digital campaigns
• Strong analytical and problem-solving skills, with the ability to interpret complex data
• Excellent communication and project management skills, with experience working with cross-functional teams
• In-depth knowledge of digital marketing platforms, including Google Ads, Meta, and LinkedIn
• Experience with marketing automation tools and CRM systems
• Strong understanding of digital marketing metrics, including ROI, CPC, and conversion rates
• Bachelor's degree in Marketing, Business, or a related field

Nice to Have

• Experience with data visualization tools, such as Tableau or Power BI
• Certification in Google Ads or Meta Ads
• Knowledge of programming languages, such as Python or JavaScript
• Experience with agile project management methodologies

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Collaborative and supportive work environment
• Professional development opportunities, including training and certification programs
• Flexible work arrangements, including remote work options
• Access to the latest digital marketing tools and technologies
• Recognition and reward programs for outstanding performance
• Comprehensive health and wellness benefits, including medical, dental, and vision coverage

• Tip: Make sure your resume and cover letter are tailored to the specific job requirements, highlighting your experience in paid media and performance marketing.
• When preparing for the interview, review the company's website and social media channels to demonstrate your knowledge of their brand and marketing efforts.
• Use specific examples to showcase your analytical and problem-solving skills, such as describing a campaign you managed and the results you achieved.
• Be prepared to discuss your experience with digital marketing platforms, including Google Ads and Meta, and how you have used them to drive campaign success.
• Consider creating a portfolio that showcases your campaign work, including case studies and results, to demonstrate your skills and experience to potential employers.
• During salary negotiations, be prepared to discuss your expected compensation range and benefits, and be open to negotiating based on the company's budget and industry standards.
• When researching the company, look for red flags such as low employee satisfaction ratings or high turnover rates, which may indicate a toxic work environment or poor company culture.