Paid Media Manager (Remote Canada)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel
WFA Digital Insight
Demand for paid media specialists in the Canadian remote job market has surged, with a focus on SaaS and tech companies. Directive Consulting stands out with its Customer Generation methodology, making this role particularly interesting for those with expertise in Google Ads, Meta Ads, and LinkedIn Ads. With the right skills, candidates can capitalize on this growing trend.
Job Description
About the Role
Directive Consulting, a performance marketing agency, seeks a Paid Media Manager to oversee and lead Paid Media accounts for SaaS and tech clients.Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Communicate with vendors and operational partners
- Drive referrals via client relationships and professional network
- Build and optimize paid media campaigns across multiple channels
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
How to Stand Out
- Familiarize yourself with Directive's Customer Generation methodology to stand out in your application.
- Showcase your expertise in Google Ads, Meta Ads, and LinkedIn Ads with specific campaign examples.
- Be prepared to discuss your experience with programmatic campaigns and Google Analytics.
- Highlight your ability to analyze campaign performance and optimize for maximum ROI.
- Prepare examples of how you've driven referrals and built strong client relationships in previous roles.
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