Paid Media Manager | Remote for North American Universities 🚀
WFA Digital Insight
The demand for paid media specialists has grown significantly in recent years, with a notable 25% increase in 2025. As remote work becomes the norm, companies like Atomic HR are looking for skilled professionals to manage their digital presence. With the rise of online education, North American universities are particularly seeking experts who can navigate the complexities of paid media. To succeed in this role, candidates will need to demonstrate a strong understanding of digital skills, remote work, and the ability to adapt to a rapidly changing market. Before applying, candidates should be aware of the company's unique approach to paid media and its commitment to innovation.
Job Description
About the Role
The Paid Media Manager position at Atomic HR is a remote opportunity that will allow you to work with North American universities, managing and optimizing their paid media campaigns. As a key member of the team, you will be responsible for developing and implementing strategies to reach target audiences, drive engagement, and ultimately increase conversions. Your work will have a direct impact on the success of the universities' digital marketing efforts.In this role, you will work closely with the marketing team to understand the universities' goals and objectives, and develop tailored paid media campaigns to achieve them. You will be responsible for managing budgets, tracking performance, and making data-driven decisions to optimize campaign results. Your expertise in paid media will help the universities navigate the complex digital landscape and reach their target audiences effectively.
The role is part of a dynamic team that values innovation, creativity, and collaboration. As a Paid Media Manager, you will have the opportunity to work with a range of stakeholders, including marketing teams, faculty members, and external partners. Your ability to communicate effectively, both written and verbal, will be essential in this role.
What You Will Do
- Develop and implement paid media campaigns across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads
- Manage and optimize campaign budgets to achieve maximum ROI
- Conduct thorough analysis of campaign performance, including metrics such as click-through rates, conversions, and cost per acquisition
- Collaborate with the marketing team to develop targeted audience profiles and messaging strategies
- Stay up-to-date with the latest trends and developments in paid media, including new ad formats, targeting options, and platform updates
- Develop and maintain relationships with external partners, including ad vendors and technology providers
- Manage and prioritize multiple campaigns simultaneously, meeting deadlines and delivering results
- Identify opportunities to improve campaign performance and implement changes to optimize results
- Provide regular reporting and insights to stakeholders, including campaign performance, budget tracking, and recommendations for future campaigns
What We Are Looking For
- 3+ years of experience in paid media, with a focus on digital marketing and campaign management
- Strong understanding of paid media channels, including Google Ads, Facebook Ads, and LinkedIn Ads
- Experience with campaign management tools, including ad servers, tracking platforms, and data analytics software
- Strong analytical skills, with the ability to interpret data and make informed decisions
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Strong problem-solving skills, with the ability to troubleshoot campaign issues and implement solutions
- Experience with budget management and optimization, with a focus on achieving maximum ROI
- Strong knowledge of digital marketing principles, including targeting, segmentation, and messaging
- Experience with remote work and collaboration tools, including project management software and video conferencing platforms
Nice to Have
- Experience with marketing automation platforms, including Marketo, Pardot, or similar tools
- Knowledge of HTML, CSS, and JavaScript, with the ability to implement basic coding changes to ad creatives
- Experience with data visualization tools, including Tableau, Power BI, or similar software
- Certification in Google Ads, Facebook Ads, or other paid media platforms
- Experience with Agile project management methodologies, including Scrum or Kanban
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and innovative company
- Remote work options, with flexible scheduling and work-from-home arrangements
- Professional development opportunities, including training and certification programs
- Access to cutting-edge technology and tools, including the latest ad servers and data analytics software
- Collaborative and supportive team environment, with regular team-building activities and social events
- Opportunity to work with a range of stakeholders, including marketing teams, faculty members, and external partners
- Comprehensive health and wellness package, including medical, dental, and vision coverage
- Generous paid time off policy, including vacation days, sick leave, and holidays
How to Stand Out
- Tip: Make sure to highlight your experience with paid media channels, including Google Ads, Facebook Ads, and LinkedIn Ads, and be prepared to provide specific examples of successful campaigns you have managed.
- To stand out, emphasize your ability to analyze data and make informed decisions to optimize campaign performance.
- Be prepared to discuss your experience with campaign management tools, including ad servers, tracking platforms, and data analytics software.
- Showcase your knowledge of digital marketing principles, including targeting, segmentation, and messaging, and be prepared to provide examples of how you have applied these principles in previous roles.
- Consider creating a portfolio of your work, including examples of successful campaigns and case studies, to demonstrate your expertise and achievements.
- Be prepared to discuss your experience with remote work and collaboration tools, including project management software and video conferencing platforms.
- Research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
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