Paid Media Manager (Remote UK) - Future Opening

DirectiveDirective·Remote(Remote - United Kingdom)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

The demand for skilled paid media specialists has skyrocketed in recent years, with a 25% increase in job openings in 2023 alone. Directive's unique approach to customer generation and comprehensive digital marketing strategies sets them apart. Candidates with expertise in Google Ads, Meta Ads, and LinkedIn Ads, as well as a deep understanding of Google Analytics, are in high demand. Before applying, consider your ability to thrive in a fast-paced environment and your passion for analytics and storytelling.

Job Description

About the Role

Directive is seeking a Paid Media Manager to join their team. This role is crucial in overseeing and leading a collection of Paid Media accounts, serving as direct support to client contacts, and driving referrals via client relationships and professional networks.

Responsibilities

  • Oversee and lead a collection of Paid Media accounts
  • Serve as direct support to client contacts
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns across multiple channels
  • Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads

Requirements

  • Expertise in Google Ads, Meta Ads, and LinkedIn Ads
  • Deep understanding of Google Analytics, including GA4
  • Proficiency in Excel
  • Ability to create, maintain, and optimize budgets for paid media campaigns

How to Stand Out

  • To stand out in your application, make sure to highlight specific examples of successful paid media campaigns you've managed in the past.
  • Familiarize yourself with Directive's customer generation methodology and be prepared to discuss how you can apply it to drive results for clients.
  • Showcase your proficiency in Google Analytics, including GA4, and highlight any experience with programmatic campaigns.
  • Prepare to discuss your approach to budget optimization and how you stay up-to-date with the latest trends in paid media.
  • Be prepared to walk through your process for executing and optimizing PPC advertising campaigns across multiple platforms.

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