Paid Media Manager (Remote US)

DirectiveDirective·Remote(Remote - United States)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

As demand for paid media specialists continues to rise, Directive Consulting is seeking an experienced Paid Media Manager to lead high-performing campaigns for SaaS and Tech clients. With a focus on Customer Generation, this role demands expertise in Google Ads, Meta Ads, and LinkedIn Ads, as well as Google Analytics and GA4. Directive's unique approach sets it apart in the industry, and candidates should be prepared to showcase their skills in programmatic advertising and campaign optimization.

Job Description

About the Role

Directive Consulting is a performance marketing agency specializing in SaaS and Tech companies. We're looking for a Paid Media Manager to oversee a collection of Paid Media accounts and serve as direct support to client contacts.

Responsibilities

  • Oversee and lead Paid Media accounts
  • Communicate results, create custom strategies, and execute Paid Media deliverables
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Create, maintain, and optimize budgets for paid media campaigns

Requirements

  • 3+ years experience working at a performance/digital marketing agency
  • Experience working with B2B SaaS/tech clients
  • Deep expertise in paid search and paid social advertising campaigns
  • Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

How to Stand Out

  • Be prepared to showcase your expertise in Google Ads, Meta Ads, and LinkedIn Ads, as well as Google Analytics and GA4.
  • Highlight your experience with programmatic advertising and campaign optimization in your portfolio.
  • Emphasize your ability to communicate complex results and strategies to clients.
  • Familiarize yourself with Directive's Customer Generation methodology to stand out in the application process.
  • Be prepared to discuss your experience with budget creation and optimization for paid media campaigns.

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