Paid Media Manager

About the Role

In this role, you will have the opportunity to work with a portfolio of B2B clients, each with their unique marketing objectives and challenges. You will need to be adept at analyzing campaign data, identifying areas for improvement, and implementing data-driven strategies to enhance performance. Your ability to zoom out and define direction, and then zoom in to improve performance, will be essential in this role.

As a Paid Media Manager at Terra, you will be part of a dynamic team that is passionate about innovation and excellence in digital marketing. You will have the opportunity to collaborate with cross-functional teams, including creative, analytics, and account management, to develop integrated marketing solutions that drive business results.

What You Will Do

• Develop and execute comprehensive paid media strategies across multiple platforms, including social media, search engines, and display advertising
• Manage and optimize campaign performance, utilizing AI-powered tools and workflows to streamline processes and improve efficiency
• Analyze campaign data and identify areas for improvement, implementing data-driven strategies to enhance performance
• Collaborate with cross-functional teams, including creative, analytics, and account management, to develop integrated marketing solutions
• Stay up-to-date with the latest industry trends and developments in paid media, including AI-powered tools and workflows
• Develop and manage budgets, ensuring efficient use of resources and maximizing ROI
• Communicate campaign results and insights to clients and internal stakeholders, providing actionable recommendations for improvement
• Identify opportunities for growth and expansion, developing strategies to increase market share and drive business results
• Manage and optimize campaign targeting, leveraging data and analytics to ensure effective reach and engagement
• Develop and maintain relationships with key stakeholders, including clients, vendors, and internal teams

What We Are Looking For

• Proven experience in paid media management, with a strong track record of driving performance and optimizing campaign results
• Expertise in paid media platforms, including social media, search engines, and display advertising
• Strong analytical and problem-solving skills, with the ability to analyze campaign data and identify areas for improvement
• Experience with AI-powered tools and workflows, including campaign automation and optimization
• Excellent communication and project management skills, with the ability to collaborate with cross-functional teams and communicate complex ideas effectively
• Strong understanding of digital marketing principles, including targeting, segmentation, and ROI analysis
• Ability to work in a fast-paced environment, with a strong focus on innovation and excellence
• Strong attention to detail, with the ability to manage multiple campaigns and projects simultaneously
• Experience with data visualization tools and techniques, including campaign reporting and analytics

Nice to Have

• Experience with marketing automation platforms and tools
• Familiarity with agile project management methodologies and frameworks
• Certification in paid media platforms, including Google Ads or Facebook Ads
• Experience with creative asset development, including video and image production
• Strong understanding of machine learning and AI principles, including predictive modeling and natural language processing

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and innovative company, with a strong focus on digital marketing and AI-powered solutions
• Collaborative and supportive work environment, with a team of experienced professionals
• Professional development opportunities, including training and certification programs
• Flexible work arrangements, including remote work options and flexible hours
• Access to the latest industry tools and technologies, including AI-powered platforms and workflows
• Recognition and reward programs, including bonuses and incentives for high-performing team members
• Comprehensive health and wellness benefits, including medical, dental, and vision insurance
• Generous PTO and vacation policy, including paid holidays and sick leave
• Remote work stipend and equipment allowance, including laptop and software provision

• When applying for this role, be sure to mention the word REFUND and tag ROjox to demonstrate that you have read the job post completely.
• Develop a strong understanding of AI-powered tools and workflows, including campaign automation and optimization, to enhance your skills and increase your chances of success in this role.
• Create a portfolio that showcases your paid media management experience, including campaign results and case studies, to demonstrate your expertise and achievements.
• Prepare to discuss your experience with data analysis and campaign optimization, including your ability to analyze campaign data and identify areas for improvement.
• Research Terra's approach to digital marketing and AI-powered solutions, and be prepared to discuss how your skills and experience align with the company's goals and objectives.
• Practice your communication and project management skills, including your ability to collaborate with cross-functional teams and communicate complex ideas effectively.
• Be prepared to discuss your experience with paid media platforms, including social media, search engines, and display advertising, and your ability to manage and optimize campaign performance.