Paid Media / Performance Marketing Senior Executive (Remote)
WFA Digital Insight
As remote work continues to redefine the digital landscape, demand for paid media specialists grew significantly, with a notable 25% increase in job openings in the past year alone. Write Edge, a pioneering force in Malaysia's digital scene, is now seeking a seasoned Paid Media Senior Executive to spearhead their performance marketing strategies. With the global shift towards digital, skills in campaign management, data analysis, and creativity are in high demand. Candidates should be well-versed in the latest paid media trends and technologies to excel in this role. Before applying, it's crucial to understand the nuances of remote collaboration and the importance of self-motivation in driving project success.
Job Description
About the Role
The Paid Media Senior Executive role at Write Edge represents a unique opportunity for a seasoned professional to lead the charge in performance marketing. This position is pivotal in driving the company's digital growth through the strategic management of paid media campaigns. Day-to-day, the successful candidate will be responsible for overseeing the planning, execution, and optimization of these campaigns across various platforms, ensuring alignment with the company's overall marketing objectives. The role matters significantly as it directly impacts the company's ability to reach its target audience, drive engagement, and ultimately, convert leads into sales. The Paid Media Senior Executive will work closely with the marketing team, reporting directly to the Marketing Director, to ensure a cohesive approach to all marketing efforts.The team context is dynamic and collaborative, with a strong emphasis on innovation and creativity. Write Edge encourages a culture of continuous learning, providing its employees with the tools and resources needed to stay ahead of the curve in the ever-evolving digital marketing landscape. The company's commitment to remote work underscores its belief in flexibility and work-life balance, allowing employees to perform at their best from anywhere in the world.
What You Will Do
- Develop and implement comprehensive paid media strategies across social media, search engines, and other digital platforms.
- Conduct thorough market research and analysis to identify trends, opportunities, and challenges in the paid media landscape.
- Manage and optimize campaigns in real-time to ensure maximum ROI, making data-driven decisions based on performance metrics.
- Collaborate with the content team to ensure alignment of paid media campaigns with overall marketing content strategies.
- Lead A/B testing and experimentation to continually improve campaign performance and user engagement.
- Analyze campaign results, providing detailed reports and recommendations for future campaigns.
- Stay up-to-date with the latest trends, technologies, and best practices in paid media and performance marketing.
- Manage the paid media budget, ensuring efficient spend and ROI-positive campaigns.
- Work closely with the sales team to understand customer needs and develop targeted campaigns.
- Develop and maintain relationships with media partners and vendors.
What We Are Looking For
- A minimum of 5 years of experience in paid media or performance marketing, with a proven track record of successful campaigns.
- Strong knowledge of paid media platforms, including Google Ads, Facebook Ads Manager, and other social media advertising platforms.
- Experience with data analysis tools such as Google Analytics, and the ability to interpret data to inform campaign decisions.
- Excellent problem-solving skills, with the ability to think creatively and outside the box.
- Strong communication and project management skills, with the ability to work independently and as part of a team.
- A bachelor's degree in Marketing, Communications, or a related field.
- Certification in Google Ads or Facebook Ads is a plus.
- Experience working in a remote team environment, with the ability to self-motivate and work independently.
Nice to Have
- Experience with marketing automation tools and CRM systems.
- Knowledge of SEO principles and how they interact with paid media campaigns.
- Experience in managing and leading a team, with the ability to mentor junior team members.
- Certification in data analytics or a related field.
- Familiarity with agile project management methodologies.
Benefits and Perks
- Competitive salary package.
- Opportunity to work with a dynamic and innovative company.
- Flexible working hours and remote work arrangement.
- Professional development opportunities, including training and certifications.
- Access to the latest digital marketing tools and technologies.
- Health insurance and other benefits.
- Paid time off and holidays.
- Opportunity to work on high-impact campaigns and contribute to the company's growth and success.
How to Stand Out
- Ensure your resume and cover letter specifically highlight your experience and skills in paid media and performance marketing, tailoring them to the requirements of the role.
- Prepare examples of successful campaigns you've managed in the past, including metrics on their performance and ROI.
- Familiarize yourself with the latest trends and technologies in paid media, and be ready to discuss how you stay updated in this rapidly evolving field.
- Practice your data analysis skills, as the ability to interpret campaign data and make informed decisions is crucial for this role.
- Be prepared to discuss your experience with team collaboration tools and your ability to work effectively in a remote environment, highlighting any relevant tools or software you've used.
- During salary negotiations, consider not just the base salary but also the overall benefits package, including any opportunities for professional development or growth within the company.
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