Paid Media Specialist

## About the Role Deliveroo is seeking a highly skilled Paid Media Specialist to join its digital marketing team. The successful candidate will be responsible for the planning, execution, and optimization of paid media campaigns across multiple platforms, including Google Ads, Meta, and other social media channels. This role is critical to Deliveroo's marketing strategy, as it directly impacts the company's ability to reach new customers and drive business growth. The Paid Media Specialist will work closely with the wider marketing team, including the SEO, content, and social media teams, to ensure seamless integration of paid media campaigns with overall marketing objectives.

The role is based in London, but Deliveroo offers flexible remote work options, allowing the successful candidate to work from anywhere in the UK. This is an excellent opportunity for someone looking to balance their work and personal life while working for a dynamic and innovative company.

The Paid Media Specialist will report directly to the Head of Digital Marketing and will be part of a high-performing team that values creativity, data-driven decision making, and collaboration. The ideal candidate will have a strong understanding of paid media platforms, excellent analytical skills, and the ability to work under pressure to meet deadlines.

## What You Will Do - Develop and execute comprehensive paid media strategies that align with Deliveroo's marketing objectives - Manage and optimize paid media campaigns across Google Ads, Meta, and other social media platforms - Conduct thorough market research and analysis to identify trends and opportunities for growth - Collaborate with the SEO team to ensure alignment between paid and organic search strategies - Work closely with the content team to develop compelling ad copy and creative assets - Analyze campaign performance data to inform future campaign decisions and optimize ROI - Stay up-to-date with the latest paid media trends, platform updates, and best practices - Develop and manage paid media budgets, ensuring efficient use of resources - Provide regular campaign performance reports to stakeholders, including insights and recommendations for improvement - Identify and mitigate potential risks associated with paid media campaigns

## What We Are Looking For - At least 3 years of experience in paid media marketing, with a focus on digital platforms - Proven track record of successfully managing and optimizing paid media campaigns - Strong understanding of paid media platforms, including Google Ads and Meta - Excellent analytical and problem-solving skills, with the ability to interpret campaign data and inform future decisions - Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams - Experience with campaign management tools, such as Google Ads Manager and Meta Ads Manager - Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously - Bachelor's degree in Marketing, Communications, or a related field

## Nice to Have - Experience with other paid media platforms, such as Twitter Ads or LinkedIn Ads - Certification in Google Ads or Meta Ads - Experience with data analysis tools, such as Google Analytics - Knowledge of SEO principles and how they intersect with paid media

## Benefits and Perks - Competitive salary and benefits package - Flexible remote work options, with the ability to work from anywhere in the UK - Access to the latest digital marketing tools and technologies - Opportunities for professional growth and development, including training and certification programs - Collaborative and dynamic work environment, with a team of experienced marketing professionals - Generous paid time off policy, including holidays and sick leave - Access to mental health and wellness resources, including employee assistance programs - Regular social events and team-building activities, including virtual events for remote team members

- Tip: Develop a strong understanding of paid media platforms, including Google Ads and Meta, and stay up-to-date with the latest trends and best practices.

• Be prepared to provide specific examples of successful paid media campaigns you have managed in the past, including metrics and results.
• Showcase your analytical skills by walking the interviewer through your process for analyzing campaign data and informing future decisions.
• Highlight your ability to work collaboratively with cross-functional teams, including SEO, content, and social media teams.
• Consider obtaining certifications in paid media, such as Google Ads or Meta Ads, to demonstrate your expertise and commitment to the field.
• Be prepared to discuss your experience with campaign management tools and data analysis software.
• Tip: Build a strong portfolio that showcases your paid media work, including campaign results and metrics.