Paid Media Specialist - Digital Acquisition

Hire Hangar·Remote(Tegucigalpa, Francisco Morazán, Honduras)

Marketing

WFA Digital Insight

The demand for paid media specialists grew 34% in 2025, driven by the increasing importance of digital marketing in customer acquisition. With more companies embracing remote work, professionals with expertise in digital skills are in high demand. Hire Hangar stands out by offering a unique opportunity to work on global campaigns, leveraging the latest in digital marketing technology. Before applying, candidates should be aware that this role requires a strong understanding of digital marketing principles, experience with paid media platforms, and the ability to work collaboratively in a remote environment. With the right skills and experience, this role can be a launchpad for a successful career in digital marketing.

Job Description

About the Role

The Paid Media Specialist position at Hire Hangar is a key role in the company's digital acquisition team, responsible for managing and optimizing paid media campaigns across various channels. This role is crucial in driving customer acquisition and revenue growth for the company. As a Paid Media Specialist, you will work closely with the digital marketing team to develop and execute paid media strategies that align with the company's overall marketing goals.

The role entails day-to-day management of paid media campaigns, including budget allocation, ad copywriting, and campaign optimization. You will also be responsible for analyzing campaign performance, identifying areas for improvement, and implementing data-driven decisions to optimize campaign performance. The ideal candidate will have experience working with paid media platforms, a strong understanding of digital marketing principles, and the ability to work collaboratively in a remote environment.

What You Will Do

Develop and execute paid media strategies across various channels, including social media, search, and display advertising
Manage and optimize paid media campaigns to achieve company marketing goals
Collaborate with the digital marketing team to align paid media strategies with overall marketing objectives
Analyze campaign performance and identify areas for improvement
Implement data-driven decisions to optimize campaign performance
Develop and manage paid media budgets, ensuring efficient use of resources
Conduct market research to stay up-to-date on the latest paid media trends and best practices
Work closely with the creative team to develop compelling ad copy and visuals
Manage and optimize landing pages to improve conversion rates
Stay up-to-date on the latest paid media platforms and technologies
Collaborate with the sales team to develop targeted paid media campaigns

What We Are Looking For

3+ years of experience in paid media marketing, preferably in a digital acquisition role
Strong understanding of digital marketing principles, including paid media channels and platforms
Experience working with paid media platforms, such as Google Ads and Facebook Ads
Strong analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas for improvement
Excellent communication and collaboration skills, with the ability to work closely with cross-functional teams
Strong project management skills, with the ability to prioritize tasks and manage multiple campaigns simultaneously
Experience with campaign optimization techniques, including A/B testing and targeting
Strong understanding of data analysis and interpretation, with the ability to make data-driven decisions
Experience with marketing automation platforms and CRM systems

Nice to Have

Experience with paid media platforms, such as LinkedIn Ads and Twitter Ads
Knowledge of programming languages, such as Python or JavaScript
Experience with data visualization tools, such as Tableau or Power BI
Certification in paid media marketing, such as Google Ads or Facebook Ads certification
Experience working in a remote environment, with the ability to work independently and collaboratively

Benefits and Perks

Competitive salary and benefits package
Opportunity to work on global campaigns and develop expertise in paid media marketing
Collaborative and dynamic work environment, with a team of experienced digital marketing professionals
Professional development opportunities, including training and certification programs
Flexible working hours and remote work options, with the ability to work from anywhere in the world
Access to the latest paid media platforms and technologies, with ongoing training and support
Recognition and reward programs, including bonuses and promotions

How to Stand Out

Develop a strong understanding of paid media channels and platforms, including Google Ads and Facebook Ads, to stand out in the application process
Create a portfolio that showcases your experience and expertise in paid media marketing, including campaign results and metrics
Be prepared to discuss your experience with campaign optimization techniques, including A/B testing and targeting, in the interview process
Highlight your analytical and problem-solving skills, with the ability to analyze campaign performance and identify areas for improvement
Research the company and the role, including the company culture and values, to demonstrate your interest and enthusiasm for the position
Be prepared to discuss your experience working in a remote environment, including your ability to work independently and collaboratively
Negotiate your salary based on your experience and qualifications, and be prepared to discuss your expectations and requirements

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