Paid Media Specialist

About the Role

The success of Kalungi's performance marketing team is built on the ability to analyze campaign performance, identify areas for improvement, and implement changes that enhance the return on investment (ROI) for clients. This role requires a deep understanding of paid media platforms, including Google Ads, Meta Ads, and LinkedIn, as well as analytical tools such as Google Analytics and SEMrush. The ideal candidate will have a proven track record of managing paid media campaigns, conducting audits, analyzing performance data, and contributing to strategic planning.

In this fast-paced environment, the ability to work independently while being part of a collaborative team is crucial. Kalungi fosters a culture of open dialogue, transparency, and continuous improvement, making it an exciting place to grow professionally. With a focus on mentorship, education, and an owner mentality, Kalungi encourages its team members to take on new challenges and improve every day.

What You Will Do

• Plan, launch, and manage paid media campaigns across Google Ads, LinkedIn, Meta, Bing, and other key B2B platforms.
• Conduct keyword research, audience targeting, and copy/ad asset development to optimize campaign performance.
• Optimize campaigns for Cost per Acquisition (CAC), Cost per Lead (CPL), Sales Qualified Leads (SQLs), and pipeline metrics, using HubSpot for tracking.
• Review performance and lead quality via HubSpot on a daily basis.
• Manage negative keywords, search terms, and ad responses to ensure campaign efficiency.
• Respond to client queries via Slack or HubSpot in a timely and professional manner.
• Provide performance snapshots and pacing reports on a weekly basis.
• Analyze Click-Through Rates (CTR), CPL trends, and investigate anomalies in campaign performance.
• Review audience performance and ad asset effectiveness to inform future campaign strategies.
• Update Objectives and Key Results (OKRs) for each engagement to reflect campaign goals and progress.
• Conduct platform audits, including Auction Insights, Quality Score, and Professional Demographics, to optimize campaign performance.

What We Are Looking For

• A minimum of 4 years of experience in Paid Media, preferably in a B2B SaaS environment.
• Hands-on experience with Google Ads (Search, Display, Video), LinkedIn Campaign Manager, and Meta Ads Manager.
• Proficiency in HubSpot, Google Analytics, SEMrush, and other relevant analytical tools.
• Strong understanding of CAC, SQLs, MQLs, and pipeline metrics, with the ability to analyze and act on data.
• Excellent analytical and problem-solving skills, with a focus on campaign optimization.
• Comfortable working remotely and managing multiple engagements simultaneously.
• Strong communication and collaboration skills, with the ability to work effectively in a distributed team.

Nice to Have

• Experience withSpyFu and other competitor analysis tools.
• Knowledge of landing page optimization and conversion rate improvement strategies.
• Familiarity with MS Clarity and other user experience analytics tools.
• Certification in Google Ads, HubSpot, or other relevant platforms.

Benefits and Perks

• The opportunity to work with global B2B SaaS brands in a fast-paced environment.
• A fully remote, collaborative, and supportive team culture that fosters growth and development.
• Opportunities to grow into leadership roles or expand technical depth in paid media.
• Structured onboarding and mentorship with clear performance tracks.
• Access to the latest tools and technologies in paid media and analytics.
• Competitive compensation package and benefits.
• Flexible working hours and remote work stipend.
• Annual leave and health insurance benefits.
• Professional development opportunities, including workshops, webinars, and conference attendance.

• Develop a strong portfolio: Showcase your experience in managing paid media campaigns across various platforms, including Google Ads, Meta Ads, and LinkedIn. Highlight your ability to optimize campaigns for CAC, CPL, and SQLs.
• Stay updated on industry trends: Follow the latest developments in paid media, including new features in Google Ads, Meta Ads, and other platforms. Participate in webinars, workshops, and conferences to enhance your skills.
• Practice with analytical tools: Familiarize yourself with Google Analytics, SEMrush, and HubSpot. Practice analyzing campaign performance data and identifying areas for improvement.
• Prepare for common interview questions: Be ready to discuss your experience with paid media platforms, campaign optimization strategies, and analytical tools. Prepare examples of successful campaigns you have managed and challenges you have overcome.
• Highlight soft skills: In addition to technical skills, emphasize your ability to work independently, collaborate with teams, and communicate effectively with clients and stakeholders.
• Ask about company culture and growth opportunities: During the interview, inquire about Kalungi's approach to mentorship, education, and professional growth. This demonstrates your interest in developing your career with the company.