Paid Media Specialist Meta & Google Ads

About the Role

Noventra Group is not a traditional marketing agency, and this role offers the opportunity to work with a diverse range of partner brands across multiple markets. Their approach is centered on partner-brand development, market expansion, campaign coordination, digital acquisition, and performance-focused commercial operations. As a Paid Media Specialist, you will be working closely with remote teams across different markets, requiring strong written communication skills and the ability to manage priorities independently.

The ideal candidate will have a strong understanding of paid media optimization, campaign reporting, and performance analysis. They will be able to interpret advertising data and make practical campaign decisions, with a focus on driving business growth and improving campaign efficiency.

What You Will Do

• Plan, launch, and optimize paid advertising campaigns across Meta Ads and Google Ads for partner brands
• Review campaign structure, audience targeting, budget allocation, and bidding strategy to ensure maximum return on investment
• Monitor key performance indicators, including CPA, ROAS, CTR, CPC, conversion rate, lead quality, and budget efficiency
• Identify issues in campaign setup, tracking, creative performance, funnel quality, and landing page conversion flow
• Review ad creatives, hooks, messaging, visuals, offers, and campaign angles to optimize campaign performance
• Prepare clear campaign reports, optimization notes, and performance summaries
• Recommend practical next steps based on campaign data and commercial objectives
• Support campaign testing, scaling decisions, and performance improvement plans
• Work with remote teams across different markets and maintain clear written communication
• Keep campaign documentation organized, including changes, observations, results, and recommendations

What We Are Looking For

• Hands-on experience managing Meta Ads campaigns
• Hands-on experience managing Google Ads campaigns
• Experience with Search, Display, Shopping, YouTube, Performance Max, or similar Google Ads campaign types
• Strong understanding of paid media optimization, campaign reporting, and performance analysis
• Ability to interpret advertising data and make practical campaign decisions
• Experience managing advertising budgets with measurable performance outcomes
• Good written English communication skills
• Ability to work remotely, manage priorities independently, and communicate clearly
• Organized, detail-oriented, and comfortable working across multiple campaigns or brand accounts
• Experience with GA4, Google Tag Manager, Meta Pixel, Shopify, landing pages, CRM tracking, or conversion tracking setup
• Familiarity with ecommerce, DTC, retail, fashion, beauty, lifestyle, wellness, premium products, or service-based campaigns

Nice to Have

• Experience preparing weekly or monthly paid media reports
• Experience with creative testing, ad angle analysis, funnel review, and campaign scaling
• Experience working with international teams or multiple partner-brand campaigns
• Experience with business-managed advertising accounts, invoiced ad accounts, monthly billing structures, or partner-brand ad operations

Benefits and Perks

• Competitive salary range of $50,000 - $80,000
• Opportunity to work with a diverse range of partner brands across multiple markets
• Remote work arrangement with flexible hours and independence
• Professional development opportunities and access to industry-leading tools and training
• Collaborative and dynamic work environment with a team of experienced professionals
• Access to a global network of professionals and partner brands
• Comprehensive benefits package, including health insurance, retirement plan, and paid time off
• Performance-based bonuses and incentives for achieving campaign goals and objectives
• Ongoing support and resources for career growth and development

• When applying for this role, make sure to highlight your hands-on experience with Meta Ads and Google Ads, as well as your understanding of paid media optimization and campaign reporting.
• Showcase your ability to interpret advertising data and make practical campaign decisions, with a focus on driving business growth and improving campaign efficiency.
• Be prepared to provide examples of your experience with GA4, Google Tag Manager, and other industry-leading tools and technologies.
• Emphasize your strong written English communication skills and ability to work remotely, managing priorities independently and communicating clearly with team members.
• Demonstrate your knowledge of ecommerce, DTC, retail, fashion, beauty, lifestyle, wellness, premium products, or service-based campaigns, and how you can apply this knowledge to drive campaign success.
• When negotiating salary, be sure to research the market rate for paid media specialists and highlight your unique skills and experience to secure a competitive offer.
• During the interview process, ask questions about the company culture, team dynamics, and opportunities for growth and development to ensure this role is the right fit for you.