Paid Media Specialist (Relocation to Alexandria)
Marketing
WFA Digital Insight
The demand for paid media specialists has surged in recent years, with a 25% increase in job postings in the last year alone. As companies shift their focus to digital marketing, experts with hands-on experience in managing multilingual SEM campaigns are in high demand. Easygenerator, a fast-growing EdTech scale-up, is seeking a Paid Media Specialist to drive demand generation and revenue growth. Candidates should be prepared to showcase their expertise in Google Ads, LinkedIn Ads, and conversion rate optimization.
Job Description
About the Role
Easygenerator is a fast-growing EdTech scale-up transforming how teams share knowledge. We build award-winning e-learning software used by global enterprises.Responsibilities
- Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing
- Plan, execute, and optimize LinkedIn Ads campaigns to drive demand generation
- Manage and optimize paid media budgets exceeding €500K annually
- Drive conversion rate optimization (CRO) initiatives
Requirements
- 5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads
- Proven experience managing large paid media budgets with a strong focus on efficiency and measurable ROI
How to Stand Out
- Familiarize yourself with Google Ads and LinkedIn Ads platforms, and be prepared to discuss your experience with campaign optimization
- Showcase your analytical skills by providing examples of data-driven decisions you've made in previous roles
- Highlight your understanding of ICP targeting, buyer journeys, and B2B marketing funnels
- Be prepared to walk the interviewer through your process for conducting keyword research and competitive analysis
- Emphasize your ability to work independently and collaboratively as part of a remote team
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