Paid Media Specialist (SEM & LinkedIn Ads)
Marketing
LinkedIn Ads
WFA Digital Insight
As the demand for paid media specialists continues to soar, Easygenerator is seeking an expert to own and manage multilingual SEM campaigns. With a focus on AI-driven tools, this role requires a unique blend of technical skills and creative thinking. In a market where ROI-driven marketing is paramount, candidates with hands-on experience in Google Ads and LinkedIn Ads will have a competitive edge.
Job Description
About the Role
Easygenerator is a fast-growing EdTech scale-up that is transforming how teams share knowledge through award-winning e-learning software. As a Paid Media Specialist, you will play a pivotal role in driving demand generation and revenue growth.Responsibilities
- Own and manage multilingual SEM campaigns across Google Ads and Microsoft Bing.
- Plan, execute, and optimize LinkedIn Ads campaigns.
- Manage and optimize paid media budgets exceeding €500K annually.
- Drive conversion rate optimization (CRO) initiatives.
Requirements
- 5+ years of hands-on experience in paid media management, with deep expertise in Google Ads and LinkedIn Ads.
- Proven experience managing large paid media budgets with a strong focus on efficiency and measurable ROI.
How to Stand Out
- Develop a portfolio that showcases your experience in managing multilingual SEM campaigns and optimizing LinkedIn Ads for maximum ROI.
- Stay updated on the latest trends in paid media management, including AI-driven tools and automation.
- Prepare to discuss your approach to conversion rate optimization and A/B testing for landing pages and website flows.
- Be ready to provide specific examples of how you have driven pipeline and revenue growth through paid media campaigns in the past.
- Consider highlighting any experience you have with tracking, attribution models, and data analysis tools.
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