Paid Media Strategist

AnchourAnchour·Remote(New Gloucester, Maine, United States)
Marketing

WFA Digital Insight

As the demand for paid media specialists continues to grow, with a notable 25% increase in 2025, professionals with expertise in remote work and digital skills are in high demand. Anchour's Paid Media Strategist role stands out in the current market due to its emphasis on innovative campaign development and team collaboration. With the rise of digital marketing, candidates should be prepared to showcase their ability to adapt to new platforms and tools. Before applying, it's essential to understand the importance of data-driven decision making and the need for continuous learning in this field.

Job Description

About the Role

The Paid Media Strategist at Anchour plays a pivotal role in developing and executing comprehensive paid media campaigns across various digital platforms. This position entails working closely with the marketing team to understand brand objectives and designing campaigns that meet these goals. The role's success is measured by the ability to drive engagements, conversions, and brand awareness through paid media channels.

Day-to-day, the Paid Media Strategist will be responsible for staying abreast of the latest trends in digital marketing, analyzing campaign performance, and optimizing campaigns for better ROI. This involves working with a range of tools and technologies, including Google Ads, social media ad platforms, and analytics software. The strategist will also collaborate with the creative team to ensure ad creatives are aligned with campaign objectives.

Given the remote nature of this role, the ability to work independently and as part of a distributed team is crucial. Regular virtual meetings and clear communication will be key to success. The Paid Media Strategist reports to the Senior Marketing Manager and works closely with other team members to ensure alignment with overall marketing strategies.

What You Will Do

  • Develop and manage paid media campaigns across Google Ads, Facebook, LinkedIn, and other relevant platforms.
  • Conduct market research and analyze competitor paid media strategies to inform campaign decisions.
  • Set up, manage, and optimize paid social media campaigns to achieve brand and conversion goals.
  • Stay up-to-date with the latest digital marketing trends, platform updates, and best practices.
  • Collaborate with the creative team to design ad creatives that meet campaign objectives.
  • Monitor campaign performance, providing regular reporting and insights to stakeholders.
  • Optimize campaigns for better ROI, making data-driven decisions based on performance data.
  • Manage and allocate campaign budgets effectively to meet marketing objectives.
  • Ensure all campaigns are aligned with the brand's overall marketing strategy and messaging.
  • Participate in brainstorming sessions to develop innovative campaign ideas.

What We Are Looking For

  • 3+ years of experience in paid media strategy and campaign management.
  • Proven track record of successfully managing and optimizing paid media campaigns for improved ROI.
  • Strong understanding of digital marketing principles, including paid search, social media, and display advertising.
  • Experience with Google Ads and social media ad platforms.
  • Analytical skills, with the ability to interpret campaign data and make informed decisions.
  • Excellent communication and collaboration skills, with experience working in a team environment.
  • Ability to work in a fast-paced environment, managing multiple campaigns simultaneously.
  • Strong problem-solving skills, with the ability to troubleshoot campaign issues.
  • Familiarity with marketing automation tools and CRM systems.

Nice to Have

  • Experience with landing page optimization and A/B testing.
  • Knowledge of SEO principles and how they intersect with paid media.
  • Certification in Google Ads or similar platforms.
  • Experience working in a remote team environment.
  • Basic design skills, with the ability to create simple ad creatives.

Benefits and Perks

  • Competitive salary, reflecting the candidate's experience and qualifications.
  • Comprehensive health insurance package, including dental and vision.
  • Generous PTO policy, allowing for a healthy work-life balance.
  • Remote work stipend to support home office setup and productivity.
  • Opportunities for professional development, including training and conference attendance.
  • Equity options, providing a sense of ownership and long-term investment in the company.
  • Access to the latest digital marketing tools and technologies.
  • Collaborative and dynamic work environment, with regular team-building activities.

How to Stand Out

  • Be prepared to showcase your portfolio: Highlight your most successful paid media campaigns, including strategy, execution, and results.
  • Stay updated on the latest trends: Demonstrate your knowledge of the latest digital marketing trends and platform updates.
  • Practice your analytical skills: Be ready to interpret campaign data and explain how you would optimize a campaign for better performance.
  • Emphasize your collaboration skills: Highlight your experience working in team environments, especially in remote settings.
  • Prepare to discuss budget allocation: Show your understanding of how to manage and allocate campaign budgets effectively to meet marketing objectives.
  • Show enthusiasm for continuous learning: Express your willingness to learn new tools, technologies, and strategies in the ever-evolving digital marketing landscape.
  • Review the company culture: Understand Anchour's values and mission to show your alignment with the company's overall goals and vision.

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