Paid Media Strategist
WFA Digital Insight
The demand for paid media specialists has grown exponentially in recent years, with a 25% increase in job postings in 2025 alone. As companies shift their focus to digital marketing, the need for experts who can navigate complex paid media campaigns has never been more pressing. Power Digital Marketing, a leading growth marketing firm, is at the forefront of this trend, leveraging cutting-edge technology to drive revenue growth and brand recognition for its clients. With a strong emphasis on diversity, autonomy, and innovation, Power Digital is an attractive destination for talented professionals looking to make a real impact. Before applying, candidates should be aware that proficiency in spoken and written English is required, and a deep understanding of paid media strategies and tools is essential.
Job Description
About the Role
The Paid Media Strategist role at Power Digital Marketing is a unique opportunity for a seasoned professional to own the execution, performance, and growth of paid media advertising campaigns for a diverse range of clients. As a key member of the team, the Paid Media Strategist will work closely with account leadership to develop and evolve paid media strategies that drive real results for clients. With a focus on autonomy and innovation, this role is ideal for self-starters who are passionate about staying at the forefront of the latest paid media trends and technologies.The Paid Media Strategist will be responsible for managing paid search campaigns across various business types, sizes, and industries, including daily optimizations and high-level strategy changes. They will also provide intelligent analysis, interpretation, and action plans based on campaign performance data, leveraging tools like Google Analytics and Excel to inform their decisions.
What You Will Do
- Manage paid search campaigns across clients of various business types, sizes, and industries
- Provide daily optimizations and high-level strategy changes to drive campaign performance
- Analyze and interpret campaign performance data, using tools like Google Analytics and Excel
- Develop and implement keyword research, ad copy development, and bid optimization strategies
- Collaborate with account leadership to develop and evolve paid media strategies
- Communicate effectively with internal agency teams and external clients
- Participate in weekly department scrums and training sessions to stay up-to-date on the latest trends and best practices
- Utilize AI technologies to enhance and optimize business processes
- Leverage Power Digital's Nova ecosystem to inform campaign decisions
What We Are Looking For
- 2-3 years of digital marketing experience, with a focus on paid media
- 1+ years of experience in an agency setting
- Proficiency in spoken and written English at an advanced level
- Experience with campaign development and optimization processes, including bid optimization, keyword research, and ad copy development
- Strong understanding of paid media strategies and tools, including Google Ads and Microsoft Ads
- Experience with Google Analytics and Excel
- Ability to work autonomously and make data-driven decisions
Nice to Have
- Experience with Programmatic and CTV advertising
- Knowledge of emerging paid media trends and technologies
- Certification in Google Ads or Microsoft Ads
- Experience with AI-powered marketing tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading growth marketing firm
- Collaborative and dynamic work environment
- Professional development and training opportunities
- Flexible remote work arrangements
- Access to cutting-edge technology and tools
- Recognition and rewards for outstanding performance
How to Stand Out
- Ensure you have a strong understanding of paid media strategies and tools, including Google Ads and Microsoft Ads
- Develop a portfolio that showcases your experience with campaign development and optimization processes
- Be prepared to provide specific examples of how you've driven campaign performance and growth in previous roles
- Familiarize yourself with Power Digital's Nova ecosystem and be prepared to discuss how you can leverage it to inform campaign decisions
- Don't be afraid to ask questions during the interview process, and be prepared to discuss your experience with AI-powered marketing tools and emerging paid media trends
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