Paid Media Strategist (Remote Canada) -

DirectiveDirective·Remote(Remote - Canada)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel

WFA Digital Insight

The demand for skilled paid media specialists continues to surge, with a 25% increase in job postings over the past year. Directive, a performance marketing agency, is at the forefront of this trend, seeking a Paid Media Strategist to craft innovative campaigns for SaaS and Tech clients. With expertise in Google Ads, Meta Ads, and programmatic advertising, candidates can capitalize on this growth and elevate their career in the remote job market.

Job Description

About the Role

Directive Consulting, a leading performance marketing agency for SaaS and Tech companies, is seeking a skilled Paid Media Strategist to join their team. The successful candidate will be responsible for overseeing and leading a collection of Paid Media accounts, serving as direct support to client contacts, and driving referrals via client relationships.

Responsibilities

  • Oversee and lead Paid Media accounts
  • Serve as direct support to client contacts
  • Weekly communication with vendors and operational partners
  • Drive referrals via client relationships and professional network
  • Build strategies for clients each quarter
  • Execute and optimize PPC advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads

Requirements

  • Expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, GA4, and programmatic advertising
  • Proficiency in Excel and budget management

How to Stand Out

  • Familiarize yourself with Directive's Customer Generation methodology to demonstrate your understanding of their approach.
  • Highlight your experience with Google Ads, Meta Ads, and LinkedIn Ads, and be prepared to provide examples of successful campaigns.
  • Showcase your analytical skills by discussing how you optimize budgets for paid media campaigns and measure ROI.
  • Prepare to discuss your strategy for driving referrals via client relationships and professional network.
  • Emphasize your ability to work independently and manage your time effectively in a remote work environment.

This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.