Paid Media Strategist (Remote Canada)
WFA Digital Insight
The demand for paid media specialists has seen significant growth, with a 25% increase in job postings over the past year. Directive, a performance marketing agency, is seeking a Paid Media Strategist to join their team, offering a unique opportunity to work with SaaS and tech clients. With the rise of digital marketing, skills like Google Ads, Meta Ads, and Google Analytics are in high demand. Before applying, candidates should be aware of the importance of data-driven decision-making and the ability to drive results in a fast-paced environment.
Job Description
About the Role
The Paid Media Strategist role at Directive is a critical component of the company's performance marketing efforts. As a Paid Media Strategist, you will be responsible for overseeing and leading a collection of Paid Media accounts, serving as direct support to client contacts, and driving referrals via client relationships and professional networks. You will be working closely with the Associate Director to ensure internal and client goals are being achieved.The role entails developing and executing paid media campaigns across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads. You will be responsible for creating, maintaining, and optimizing budgets for paid media campaigns, as well as deeply understanding client positioning and unique value propositions.
Directive is a fast-paced and dynamic environment, and the successful candidate will be able to thrive in this setting, with a strong ability to organize, prioritize, and manage multiple projects simultaneously.
What You Will Do
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Drive referrals via client relationships and professional networks
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Deeply understand client positioning and unique value propositions
- Confirm lead routing is accurate within a CRM
- Understand the value of Programmatic campaigns
- Execute and optimize PPC advertising campaigns across multiple platforms
- Analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
What We Are Looking For
- 3+ years of experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
- Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
Nice to Have
- Experience with Programmatic campaigns
- Knowledge of AI and automation in marketing and operations
- Certification in Google Ads or other relevant platforms
Benefits and Perks
- Opportunity to work with a fast-paced and dynamic team
- Collaborative and supportive work environment
- Professional development opportunities
- Flexible working hours and remote work options
- Access to the latest tools and technologies in digital marketing
How to Stand Out
- Ensure you have a strong understanding of paid media strategies and platforms, including Google Ads and Meta Ads.
- Develop a portfolio that showcases your experience in creating and executing successful paid media campaigns.
- Be prepared to talk about your approach to data-driven decision-making and how you optimize campaigns for maximum ROI.
- Highlight your ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Research Directive and the role thoroughly to understand the company culture and expectations.
- Be prepared to ask questions about the role, the team, and the company during the interview process.
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