Paid Media Strategist (Remote US)
Marketing
Google AdsMeta AdsLinkedIn AdsGoogle AnalyticsGA4ProgrammaticExcel
WFA Digital Insight
As demand for paid media specialists continues to rise, driven by a 25% growth in digital marketing spend in 2025, skilled professionals are in high demand. Directive's focus on Customer Generation sets it apart, requiring strategists who can navigate complex client relationships and drive results. With expertise in Google Ads, Meta Ads, and LinkedIn Ads, candidates should be prepared to showcase their ability to develop and execute comprehensive paid media strategies.
Job Description
About the Role
The Paid Media Strategist will play a key role in Directive's Paid Media team, working directly with enterprise clients to develop and execute customized paid media strategies.Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Communicate with vendors and operational partners to ensure alignment on tasks and improvements
- Drive referrals through client relationships and professional networks
- Build and optimize paid media campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads
Requirements
- 3+ years of experience in a performance or digital marketing agency
- Experience working with B2B SaaS/tech clients
- Deep expertise in paid search and paid social advertising campaigns
- Proficiency in using advertising platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
How to Stand Out
- Familiarize yourself with Directive's Customer Generation methodology and be prepared to discuss how you can apply it in your work.
- Showcase your ability to develop and optimize budgets for paid media campaigns across multiple channels.
- Highlight your experience with programmatic campaigns and how you've used data to inform your advertising strategies.
- Prepare examples of successful paid media campaigns you've managed, including metrics on ROI and campaign performance.
- Be ready to discuss your experience with Google Analytics and GA4, and how you've used these tools to inform your advertising decisions.
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.