Paid Media Strategist (Remote US)

About the Role

As a Paid Media Strategist, you will work directly with enterprise clients to understand their unique value propositions and positioning, creating customized strategies that meet their SQL targets. This role reports to the Associate Director and is integral to driving referrals via client relationships and professional networks. With the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels, the successful candidate will be adept at analyzing campaign performance data using tools like Google Analytics, GA4, and Excel to make data-driven decisions and optimize campaign performance.

Directive's approach to paid media is centered around Customer Generation, a marketing methodology that prioritizes SQLs and customers over traditional metrics. This approach requires a nuanced understanding of client goals and the ability to translate and articulate strategy and tell stories with data. As part of the Paid Media team, you will contribute to the development of comprehensive digital marketing strategies that allow clients to consistently hit their SQL targets.

What You Will Do

• Oversee and lead a collection of Paid Media accounts, ensuring high-quality service delivery and client satisfaction.
• Serve as the direct point of contact for client communications, providing regular updates on campaign performance and strategy.
• Develop and execute customized paid media strategies for enterprise clients, focusing on SQL targets and customer acquisition.
• Collaborate with operational partners to ensure alignment on tasks, work quality, and areas for improvement.
• Drive referrals via client relationships and professional networks, leveraging your expertise to identify new business opportunities.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels, including Google Ads, Meta Ads, and LinkedIn Ads.
• Analyze campaign performance data using tools like Google Analytics, GA4, and Excel to inform data-driven decisions and optimize campaign performance.
• Work closely with the Associate Director to ensure internal and client goals are being achieved, providing regular progress updates and insights.
• Develop and maintain a deep understanding of client positioning and unique value propositions, using this knowledge to inform campaign strategies.
• Confirm lead routing accuracy within the CRM, ensuring seamless client onboarding and campaign execution.
• Stay up-to-date with the latest trends and best practices in paid media, including the integration of AI and automation in marketing and operations.

What We Are Looking For

• At least 3 years of experience working in a performance or digital marketing agency, with a focus on paid search and paid social advertising campaigns.
• Experience working with B2B SaaS/tech clients in an agency setting, with a deep understanding of their unique challenges and opportunities.
• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel, and make data-driven decisions to optimize campaign performance.
• Proven success with mid-market or enterprise accounts, with a track record of driving results and measuring success via OCT.
• Ability to organize, prioritize, and manage multiple projects simultaneously, with a focus on quality and attention to detail.
• Strong communication and interpersonal skills, with the ability to articulate complex strategies and results to clients and stakeholders.

Nice to Have

• Experience with programmatic advertising and the use of data management platforms (DMPs) to inform campaign targeting and optimization.
• Familiarity with CRM systems and lead routing processes, with the ability to confirm lead routing accuracy and ensure seamless client onboarding.
• Knowledge of AI and automation in marketing and operations, with a focus on how these technologies can enhance campaign performance and efficiency.
• Certification in Google Ads, Facebook Ads, or LinkedIn Ads, with a demonstrated commitment to ongoing learning and professional development.

Benefits and Perks

• Competitive salary and benefits package, with a focus on supporting the well-being and career growth of our team members.
• Opportunity to work with a leading performance marketing agency, with a reputation for delivering high-quality results and exceptional client service.
• Flexible working arrangements, including remote work options and a flexible schedule to support work-life balance.
• Professional development opportunities, including training and certification programs to support ongoing learning and growth.
• Access to the latest tools and technologies, with a focus on staying at the forefront of industry trends and best practices.
• Collaborative and dynamic work environment, with a team of experienced professionals who are passionate about delivering exceptional results and driving client success.

• To stand out in this role, focus on developing a deep understanding of paid search and paid social advertising campaigns, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Ensure you have a strong portfolio that showcases your ability to drive results and measure success via OCT, with a focus on SQL targets and customer acquisition.
• Be prepared to discuss your experience working with B2B SaaS/tech clients in an agency setting, and how you've tailored your strategies to meet their unique challenges and opportunities.
• Highlight your proficiency in using advertising platforms and tools, such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager, and your ability to analyze campaign performance data using tools like Google Analytics, GA4, and Excel.
• Demonstrate your ability to communicate complex strategies and results to clients and stakeholders, with a focus on articulating your approach and methodology in a clear and concise manner.
• Show a willingness to learn and adapt, with a focus on staying up-to-date with the latest trends and best practices in paid media, including the integration of AI and automation in marketing and operations.
• Be prepared to discuss your experience with programmatic advertising and the use of data management platforms (DMPs) to inform campaign targeting and optimization, as well as your familiarity with CRM systems and lead routing processes.