Paid Search Analyst
Punch List Digital·Remote(United States)
Marketing
WFA Digital Insight
As demand for paid media specialists continues to surge, Punch List Digital stands out for its innovative approach to location-based SEO and SEM strategies. With the home services industry booming, skilled professionals with expertise in remote work and digital skills are in high demand. Before applying, candidates should be aware of the company's cutting-edge technology and commitment to data-driven insights.
Job Description
About the Role
Punch List Digital is seeking a Paid Search Analyst to develop, manage, and optimize paid search and social media campaigns. The ideal candidate will focus on generating quality leads and delivering measurable outcomes through strategic planning, performance analysis, and effective client communication.Responsibilities
- Develop, execute, and optimize paid search campaigns on Google Ads and Bing Ads
- Create and manage targeted paid social media campaigns on platforms such as Facebook and Instagram
- Utilize multivariate testing (A/B) and data analysis to continuously improve campaign performance
- Define campaign goals and monitor key performance metrics, including cost per lead (CPL) and lead-to-booking conversion
How to Stand Out
- Familiarize yourself with Google Ads and Bing Ads platforms to stand out as a candidate
- Showcase your experience with multivariate testing and data analysis in your portfolio
- Highlight your ability to work collaboratively with internal and external teams
- Be prepared to discuss your approach to campaign goal setting and performance tracking
- Research the company's approach to location-based SEO and SEM strategies to demonstrate your interest
This is a remote position listed on WFA Digital, the platform for professionals who work from anywhere. Browse more remote jobs across all categories.